Clover by Clove

Overall Rating:

Conscious

Location:

USA

Clover by Clove

about the brand

Clover by Clove + Hallow is a skincare and makeup brand committed to providing sustainable, cruelty-free, and vegan beauty products that are affordable and inclusive

certifications

learn more about these certifications*

Clover by Clove

Brand Rating & Evaluation

Overall Rating:

Conscious

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. These are a few factors influencing this brand's score:

sustainability practices

Clover by Clove + Hallow has implemented several initiatives to reduce their environmental impact, with a particular focus on sustainable packaging and waste reduction. All of Clover’s packaging is designed to be eco-friendly, using recyclable materials whenever possible to minimize landfill contributions. Additionally, the brand is certified Plastic Neutral, meaning they offset the environmental impact of the plastic they use by funding the removal of an equivalent amount of plastic waste from the environment.

Clover’s products are manufactured in the United States, which reduces the environmental impact of international shipping and ensures compliance with stricter production standards. However, the company does not disclose detailed data about its carbon emissions, water usage, or energy efficiency practices in manufacturing, which are critical factors in assessing holistic sustainability. Moreover, while their packaging focuses on recyclability, Clover has not explored refillable systems or zero-waste initiatives.

While the Plastic Neutral certification is a positive step, the reliance on plastic packaging—even if offset—raises concerns for consumers seeking completely plastic-free options. Transparent reporting on carbon neutrality or renewable energy usage would bolster the brand’s sustainability claims and align them with more ambitious eco-conscious standards.

ingredients & materials

Clover by Clove + Hallow limits each product to no more than 15 ingredients, which ensures greater simplicity and transparency in what customers are applying to their skin. Their ingredient philosophy is rooted in naturally-derived compounds, and they avoid potentially harmful additives such as parabens, sulfates, phthalates, and synthetic fragrances.

Despite their focus on clean formulations, Clover does not currently hold certifications like MADE SAFE® or EWG Verified, which would provide independent validation of their non-toxic claims. Furthermore, while Clover highlights ingredient simplicity, it does not extensively discuss sourcing practices for their raw materials. Introducing third-party certifications and expanding transparency on ingredient origins would provide added credibility to their clean beauty claims.

social responsibility

Clover by Clove + Hallow demonstrates social responsibility primarily through its commitment to cruelty-free and vegan practices. Their products are certified cruelty-free, ensuring they are not tested on animals at any stage of production. Vegan formulations further reflect their dedication to ethical practices by avoiding animal-derived ingredients entirely.

However, Clover provides limited information about its labor practices, both in its own operations and throughout its supply chain. There is no indication of efforts to ensure fair wages, safe working conditions, or transparency across production facilities. The absence of certifications leaves any social responsibility initiatives unverified. Incorporating certifications or disclosing details about ethical labor policies would significantly enhance the brand’s reputation as a socially conscious company.