about the brand
J & L Naturals offers personal care products that prioritize sustainability, non-toxic ingredients, and ethical production practices.
certifications
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J & L Naturals
Brand Rating & Evaluation
Overall Rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. These are a few factors influencing this brand's score:
sustainability practices
J & L Naturals takes a robust approach to sustainability. They use biodegradable kraft paper and recyclable glass containers for packaging, reducing plastic waste and supporting a circular economy. They offer an in-house recycling program that rewards customers who return empty containers with discounts on future purchases. This encourages reuse and minimizes landfill contributions.
Moreover, the brand demonstrates a commitment to carbon neutrality. They use plastic-free shipping materials and work to offset emissions associated with logistics. Although they excel in waste reduction and sustainable materials, obtaining certifications like Climate Neutral would further verify these efforts.
ingredients & materials
J & L Naturals is dedicated to using only 100% natural, plant-based ingredients, avoiding synthetic chemicals, preservatives, and artificial fragrances. They select ingredients such as coconut oil, shea butter, and essential oils for their efficacy and safety, ensuring that products are both effective and gentle on the skin. Every ingredient serves a specific purpose and is ethically sourced to support environmental sustainability. Despite their strong focus on natural ingredients, the absence of third-party certifications like EWG Verified leaves room for further credibility in non-toxicity.
social responsibility
As a family-owned business, J & L Naturals strongly emphasizes ethical production and community involvement. Their products are made locally in the United States, supporting local economies and reducing the carbon footprint from long-distance shipping. Additionally, they participate in initiatives like #TeamTrees and #TeamSeas, which contribute to reforestation and ocean cleanup projects with each purchase or follower milestone on social media. Although their environmental contributions are commendable, increased transparency regarding labor practices and certifications like Fair Trade would strengthen their social responsibility score.
certifications
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