St. Rose
brand rating & evaluation
overall rating:
Conscious
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
6.5 out of 10
10 out of 10
8 out of 10
about
St. Rose creates transparent, non-toxic fragrances using natural, organic, and upcycled ingredients with a strong emphasis on ethical sourcing
highlights
95%+ natural, 80%+ organic ingredients with origin traceability
Upcycled materials like rose petals and cedarwood from byproducts
No phthalates, parabens, nitro musks, or artificial colorants
Full ingredient transparency for every frangrance
sustainability
score:
6.5 out of 10
details:
Packaging
Perfume bottles are made with glass with recyclable caps. Outer cartons are made from 100% PCR FSC-certified paperboard produced with renewable electricity. Packaging is largely plastic-free aside from the spray pump. The brand also has a take-back recycling program.
Ingredient Sustainability
Fragrances contain 95% or more natural ingredients, with over 80% organic content. All ingredients are ethically harvested and traceable to their native region, often sourced from farmer cooperatives to support small producers. The brand also incorporates safe, lab-crafted ingredients created via green biotechnology. Several fragrances include upcycled materials, such as Moroccan cedarwood oil from furniture industry byproducts and rose concentrate from spent petals. The brand avoids ingredients linked to environmental harm and sources sandalwood from sustainable plantations in Australia. Ingredient sourcing is transparent, traceable, and avoids threatened ecosystems.
Energy Use and Footprint
Little public information is available regarding St. Rose’s direct energy consumption or total carbon footprint. However, the brand emphasizes reducing emissions through localized production: all products are compounded, filled, and shipped within a 100-mile radius of their New York studio. Packaging suppliers operate on renewable energy. St. Rose engages in climate action through donation programs, but it does not report quantitative carbon data.
Waste Management
Their Circularity Program allows customers to mail back empty bottles for disassembly and proper recycling, including typically non-recyclable parts like pumps. Internally, the brand has implemented a recycling program at its studio. Use of upcycled fragrance ingredients further reduces waste at the sourcing level. Little information is available regarding manufacturing waste or production facility practices.
Business Model
St. Rose follows an evergreen model with a small, curated lineup of fragrances that are continuously available. It avoids seasonal churn and limited editions.
non-toxic
score:
10 out of 10
details:
St. Rose uses only clean, skin-safe ingredients that are rigorously vetted. All fragrances are free from phthalates, parabens, BHT, phenoxyethanol, nitro musks, alicyclic musks, and artificial colorants. The brand replaces traditional fixatives with safer, biodegradable alternatives and uses natural grain alcohol as a base. Full ingredient lists are disclosed publicly for each fragrance.
social responsibility
score:
8 out of 10
details:
St. Rose sources ingredients directly from smallholder farmers and cooperatives, helping support local economies and fair trade practices. While detailed labor audits are not publicly disclosed, the brand signals a commitment to ethical sourcing. St. Rose donates 1% of annual sales to environmental conservation organizations as a member of 1% for the Planet. All products are certified cruelty-free and vegan, with no animal testing or animal-derived ingredients.
