about the brand
W&P is a Brooklyn-based company founded in 2012 by Eric Prum and Josh Williams, specializing in innovative and sustainable kitchenware and food storage solutions.
certifications
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W&P
Brand Rating & Evaluation
Overall Rating:
Conscious
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. These are a few factors influencing this brand's score:
sustainability practices
W&P integrates sustainability into their product development through the use of durable materials and reusable designs. Their Porter collection, which includes reusable containers and silicone bags, is specifically designed to replace single-use plastics. The company employs minimalistic, recyclable packaging, prioritizing paper-based materials to reduce waste.
However, though W&P highlights their use of BPA-free plastics, it is important to recognize that these materials are still plastics, which have long-term environmental implications. Even when marketed as safer alternatives, plastics often contribute to pollution at the production and end-of-life stages, especially if not recycled properly.
Additionally, W&P does not disclose detailed information regarding their raw material sourcing or energy use during production. A lack of transparency about their carbon footprint and absence of third-party sustainability certifications leaves unanswered questions about the overall environmental impact of their operations.
ingredients & materials
W&P prioritizes the use of food-safe, non-toxic materials in their product lines. All plastic components are free from Bisphenol A (BPA), reducing potential health risks associated with this chemical. Additionally, the brand uses food-grade silicone and stainless steel, both of which are durable, long-lasting, and safer alternatives to conventional plastics.
However, the reliance on BPA-free plastics warrants scrutiny. BPA-free labeling can often be misleading, as the substitute chemicals used (such as BPS) may not have undergone the same level of safety testing. Moreover, W&P does not currently hold third-party certifications such as MADE SAFE® or EWG Verified to provide additional assurances of material safety. Expanding their transparency through certifications and avoiding plastics altogether would significantly enhance their standing as a truly non-toxic and environmentally conscious brand.
social responsibility
W&P shows some commitment to social responsibility through community engagement and ethical business practices. They collaborate with local organizations to promote sustainable living and culinary education.
W&P does not currently hold certifications like Fair Trade or B Corporation, which would independently validate their social and ethical commitments. Moreover, there is limited transparency regarding the ethical standards maintained across their supply chain, leaving room for improvement in terms of ensuring fair labor practices at all production levels.
certifications
none currently
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