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a different kind of rating
We believe that small choices in our daily lives can lead to collective change. With our rating system, we’re aiming to empower each other with the knowledge to support brands that prioritize the well-being of people and the planet.
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redefining sustainability
The approach begins by understanding that our personal health and the health of our planet are inseparable. That’s why our system centers around evaluating brands’ commitment to both. The system scores brands across six categories, each weighted to reflect its impact on sustainability, ethics, and personal health.
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