{"title":"Eye Makeup","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShop Vegan + Organic Eye Makeup. Explore Shifting Gaia’s Eye Makeup collection from our top rated Makeup Brands, Shop \u003ca href=\"https:\/\/shiftinggaia.com\/en-us\/collections\/butter-me-up-organics\"\u003eButter Me Up Organics Eye Makeup\u003c\/a\u003e, \u003ca href=\"https:\/\/shiftinggaia.com\/en-us\/collections\/clover-by-clove-hallow\"\u003eClover by Clove + Hallow Makeup\u003c\/a\u003e, featuring organic and cruelty-free products to define and enhance your eyes. From eyeliners and mascaras to eyeshadows and brow products, each formula is designed for long-lasting wear and vibrant results.\u003c\/p\u003e","products":[{"product_id":"organic-eyeliner-organic-eye-makeup-eye-coal-butter-me-up-organics","title":"Organic Eyeliner \/ Organic Eye Makeup \/ Eye Coal \/ Butter Me Up Organics","description":"\u003cp\u003eThe Butter Me Up Organics Organic Eyeliner keeps its ingredient list short and transparent: certified organic shea butter, beeswax, and grapeseed oil, plus iron oxide for a medium-tone black that applies smoothly with an angled brush. No synthetics, no aluminum, no titanium dioxide, and none of the sulfates, phthalates, or parabens that show up in so many conventional eye products. What goes on your skin deserves the same care as what goes in your body, and this formula reflects that straightforwardly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCertified organic shea butter and beeswax give the formula a glide that sits comfortably on the lash line without tugging or flaking.\u003c\/li\u003e\n\u003cli\u003eIron oxide delivers a buildable medium-tone black without synthetic dyes or fragrances that can irritate sensitive eyes.\u003c\/li\u003e\n\u003cli\u003ePackaged in a 0.5 oz paperboard jar with labels printed on recycled paper using soy-based inks, supporting a lower-waste routine from formula to packaging.\u003c\/li\u003e\n\u003cli\u003eCruelty-free and free of aluminum and titanium dioxide, making it a considered choice for anyone rethinking what their eye makeup actually contains.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply with an angled brush for precise lines or soften the edge for a smokier look. This organic eyeliner works best when you want clean-ingredient eye makeup that performs without compromise on what is, or is not, in the formula.\u003c\/p\u003e","brand":"Butter Me Up Organics","offers":[{"title":"Default Title","offer_id":55593023701327,"sku":"600193344648","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/il_fullxfull.1787546998_gsm9.jpg?v=1753196856"},{"product_id":"eyelash-growth-serum-organic-grow-your-lashes-long-naturally-long-lashes-eyelash-serum-lash-growth","title":"Eyelash Growth Serum Organic \/ Grow your lashes long naturally \/ Long Lashes \/ Eyelash Serum \/ Lash Growth","description":"\u003cp\u003eSimple ingredients, real results: the Butter Me Up Organics Eyelash Growth Serum delivers a short, transparent list of certified organic botanicals in a familiar mascara-tube format that fits right into your daily routine. Castor oil, jojoba oil, aloe, green tea extract, and lavender oil work together to nourish the lash line, and the wand applicator makes precise application easy. No synthetic dyes, no synthetic fragrances, no sulfates, phthalates, or parabens, just 10 ml of ingredients you can actually feel good about putting near your eyes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCertified organic castor oil and jojoba oil condition and support the lash line with each application, keeping the area nourished rather than stripped.\u003c\/li\u003e\n\u003cli\u003eGreen tea extract and aloe bring antioxidant and soothing properties to the formula, making it gentle enough for daily use on sensitive skin.\u003c\/li\u003e\n\u003cli\u003eThe mascara tube with wand applicator lets you target exactly where lashes meet the lid, morning or evening, in seconds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply to clean lashes once or twice daily and give the formula time to work. This eyelash serum is cruelty-free and free from synthetic additives, so what you see on the ingredient list is genuinely what you get.\u003c\/p\u003e","brand":"Butter Me Up Organics","offers":[{"title":"Default Title","offer_id":55593028682063,"sku":"600193345126","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/EyelashGrowthSerum_BMUO_01.jpg?v=1753196866"},{"product_id":"creamy-sand-inliner-eyeliner","title":"Creamy Sand Inliner Eyeliner","description":"\u003cp\u003e\u003cspan\u003eCreamy smooth texture for an eye-opening effect. IDUN Minerals Creamy Inliner marries intensity and effortlessness in a silky-smooth vegan formula infused with highly purified mineral pigments for a rich creamy colour deposit with the control of a pencil format. The beautifully balanced wax to pigment ratio ensures a perfect buttery texture for a glide-on experience, enhancing the waterline and creating the illusion of brighter, wider eyes.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCreamy Inliner in shade Sand, is a sandy beige\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388109467983,"sku":"5103","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Sand_Inliner_7340074751037_P1.png?v=1762891276"},{"product_id":"vatn-waterproof-vegan-mascara","title":"Vatn 38°C Waterproof Mascara","description":"\u003cp\u003eThe Vatn 38°C Waterproof Mascara from IDUN Minerals is built around a quietly clever idea: a formula that holds through heat, humidity, and long days, then releases cleanly when you want it to. Rooted in the brand's Scandinavian approach to clean beauty, it coats lashes with a caring blend that includes panthenol and tocopherol alongside a waterproof base that stays put up to 38°C.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWaterproof formula resists water and heat up to 38°C, then detaches from lashes in small tubes when rinsed with lukewarm water above that threshold, making removal gentle and residue-free.\u003c\/li\u003e\n\u003cli\u003eSoft, bendable tapered rubber brush with ultra-thin bristles separates and defines lashes precisely, supporting a natural-looking result without clumping.\u003c\/li\u003e\n\u003cli\u003ePanthenol and tocopherol in the 10 ml formula bring a skin-kind dimension to a long-wearing mascara, keeping the focus on lash care alongside performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you want a waterproof mascara that removes without force and wears without fuss, Vatn 38°C fits that routine simply and cleanly.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388119429455,"sku":"5003","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Vatn_7340074750030_P1_9ed1825e-f7db-4cc3-8e41-2d181830c78a.png?v=1762891305"},{"product_id":"black-liquid-eye-pen","title":"Bläck | Liquid eye pen","description":"\u003cp\u003eThe Bläck Liquid Eye Pen from IDUN Minerals delivers the kind of precise, matte black line that holds through a full day without fading or smudging. Rooted in the brand's Scandinavian approach to clean beauty, this liquid eyeliner combines highly purified mineral pigments with a vegan formula, keeping the ingredient list purposeful and skin-kind.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFine felt-tip applicator\u003c\/strong\u003e gives you controlled, consistent lines whether you prefer a subtle flick or a bolder graphic look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighly purified mineral pigments\u003c\/strong\u003e (Iron Oxides and Ferric Ammonium Ferrocyanide) deliver rich, matte black colour payoff without unnecessary additives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-wearing, vegan formula\u003c\/strong\u003e stays put through the day, reducing the need for touch-ups or reapplication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact 0.6 ml size\u003c\/strong\u003e fits easily into a makeup bag without contributing excess packaging waste.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you want a reliable liquid eye pen that pairs clean formulation with everyday precision, Bläck is a straightforward choice worth keeping in your routine.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388120379727,"sku":"5152","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Liquid_Eye_Pen_Black_1_5da4a8c7-973c-4dbb-a1fa-d2512aca3338.png?v=1762891314"},{"product_id":"eir-vegan-mascara","title":"Eir Mascara","description":"\u003cp\u003eThe Eir Mascara from IDUN Minerals brings Scandinavian simplicity to your lash routine: a buildable, vegan formula infused with highly purified mineral pigments that deliver a genuinely intense black colour without overloading lashes. Developed in cooperation with Swedish researchers and dermatologists, it is formulated for all skin types, including sensitive skin, so the focus stays on performance rather than compromise.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWide oval volumizing wand lifts and separates lashes evenly, letting you build from everyday definition to full volume with the same product.\u003c\/li\u003e\n\u003cli\u003eCarnauba wax and castor seed oil in the formula condition as they coat, supporting lash flexibility rather than stiffness or flaking.\u003c\/li\u003e\n\u003cli\u003eTocopheryl acetate (vitamin E) adds a skin-kind layer of antioxidant care directly to the lash line.\u003c\/li\u003e\n\u003cli\u003eUpdated lighter packaging reduces material consumption and lowers carbon emissions during transport, part of IDUN Minerals' ongoing sustainability commitments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 13.5 ml, the Eir Mascara is a practical daily choice for anyone who wants clean beauty results backed by transparent ingredients and thoughtful formulation.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388124213583,"sku":"5013","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Eir_7340074750139_P1.png?v=1762891357"},{"product_id":"creme-eyeliner-pen","title":"Creme Eyeliner Pen","description":"\u003cp\u003eIDUN Minerals Creamy Eyeliner offers a silky, glide-on experience with rich color from its vegan formula. The retractable pen ensures precise lines or blendable texture for smoky looks. It includes a built-in sharpener and angled blending tool.\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"aska","offer_id":56388124737871,"sku":"5104","price":22.0,"currency_code":"USD","in_stock":true},{"title":"hav","offer_id":56388124770639,"sku":"5105","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Eyeliner_Aska_7340074751044_P1.png?v=1762891363"},{"product_id":"mineral-liquid-eyeliner-kol","title":"Mineral Liquid Eyeliner Kol","description":"\u003cp\u003eThe IDUN Minerals Mineral Liquid Eyeliner Kol brings Scandinavian simplicity to a precise, purposeful eye look. Formulated with highly purified mineral pigments, including iron oxides for that deep, consistent satin black, it delivers clean colour payoff without unnecessary complexity in the formula.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFine-tipped brush applicator in a 5.5 ml format\u003c\/strong\u003e gives you control over line thickness, from a thin everyday flick to a more defined graphic edge.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-dry, water-resistant formula\u003c\/strong\u003e sets fast and holds through a full day without smudging or fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and mineral-based\u003c\/strong\u003e with highly purified pigments, keeping the ingredient list transparent and the formula skin-kind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSatin black finish\u003c\/strong\u003e reads polished rather than flat, with a colour depth that builds evenly from the first stroke.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you want a liquid eyeliner that performs reliably without a long or opaque ingredient list, the Mineral Liquid Eyeliner Kol is a straightforward choice worth keeping in your daily routine.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388130505039,"sku":"5151","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Liquid_Eyeliner_Kol_open_New_Design_1_7af5dd8d-2bab-4101-92ba-f3296ba912f3.png?v=1762891391"},{"product_id":"silfr-mineral-mascara","title":"Silfr Mineral Mascara","description":"\u003cp\u003eThe Silfr Mineral Mascara from IDUN Minerals brings a calm, Scandinavian approach to eye makeup: a creamy, vegan mineral formula developed in cooperation with Swedish researchers and dermatologists, designed to coat and separate lashes without heaviness or clumping. Available in Black and Brown, each 10 ml tube delivers buildable definition that feels as considered as it looks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible tapered elastomer bristles comb through each lash individually, lifting and separating for a clean, defined result without stiffness.\u003c\/li\u003e\n\u003cli\u003eA mineral-based, vegan formula enriched with panthenol and tocopheryl acetate supports lash condition while you wear it, keeping the finish comfortable throughout the day.\u003c\/li\u003e\n\u003cli\u003eFormulated to suit sensitive skin and all skin types, with iron oxides providing true, consistent pigment in both shade options.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you prefer makeup that works gently and transparently, the Silfr Mineral Mascara is a straightforward choice: full ingredient disclosure, skin-kind actives, and a bristle design that does the separating work so you do not have to.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Brown","offer_id":56388131422543,"sku":"5012","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":56388131455311,"sku":"5011","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Silfr_Brown.png?v=1762891394"},{"product_id":"magna-water-magic-mineral-mascara","title":"Magna Water Magic Mineral Mascara","description":"\u003cp\u003eIDUN Minerals Mascara Magna Water Magic gives lustrous, voluminous lashes with its rich black, buildable vegan formula. It rinses away easily with water. The lightweight, recyclable packaging reduces material use and carbon emissions.\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388132045135,"sku":"5015","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_MagnaWaterMagic_closed_1300x1300_51eece2e-5019-4934-8d2d-7ab5aeda98bd.png?v=1762891397"},{"product_id":"eir-waterproof-mascara","title":"Eir Waterproof Mascara","description":"\u003cp\u003eIDUN Minerals Eir waterproof is a mascara that creates full lashes with maximum volume thanks to its unique content and custom designed brush. 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Eir is water resistant up to 38 degrees and washed away with water only (over 38°C\/100°F).\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388133093711,"sku":"5006","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Eir_Waterproof_Brush.png?v=1762891400"},{"product_id":"gull-mineral-vegan-mascara","title":"Gull Mineral Mascara","description":"\u003cp\u003eThe Gull Mineral Mascara from IDUN Minerals delivers a clean, buildable volume effect rooted in Scandinavian simplicity. 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The small tapered brush reaches the root of each lash, coating from base to tip for a clean, extended look that holds without smudging. True to IDUN Minerals' Scandinavian approach to clean beauty, the vegan formula combines carnauba wax, castor seed oil, and tocopherol to condition as it builds, keeping the formula skin-kind and free from unnecessary complexity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmall tapered brush designed for short lashes, placing product precisely at the root for maximum length effect\u003c\/li\u003e\n\u003cli\u003eVegan formula with castor seed oil and tocopherol supports lash conditioning alongside visible volume and length\u003c\/li\u003e\n\u003cli\u003e12 ml size delivers consistent application without excess packaging, in line with IDUN Minerals' sustainability commitments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf short lashes have made precise mascara application feel frustrating, the Magna Lengthening Mascara offers a straightforward, mineral-informed solution worth keeping in your daily routine.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388133945679,"sku":"5009","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Magna_Lengthening_1757bfe4-4de9-4e1f-a964-c1b8addcdf8f.png?v=1762891405"},{"product_id":"liv-all-in-one-mascara","title":"Liv All-In-One Mascara","description":"\u003cp\u003eThe Liv All-In-One Mascara from IDUN Minerals brings Swedish clean beauty precision to your lash routine, combining a vegan, mineral-based formula with a flexible rubber brush designed to coat each lash individually in a single stroke. Highly purified mineral pigments deliver an intense, true-black result, while jojoba esters work into the formula to strengthen and hydrate lashes over time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible rubber brush with layered bristles separates and densifies natural lashes, building an intense 3D effect without clumping.\u003c\/li\u003e\n\u003cli\u003eJojoba esters and tocopherol (vitamin E) condition lashes as you wear, supporting hydration and resilience with each application.\u003c\/li\u003e\n\u003cli\u003eVegan formula built on highly purified mineral pigments, free from animal-derived waxes, keeping the ingredient list simple and skin-kind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 12.5 ml, this mascara is compact enough for daily use and travel. If you are building a cleaner makeup kit without compromising on definition or curl hold, the Liv All-In-One Mascara is a considered, practical choice.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388154294607,"sku":"5014","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Liv_All_In_One_f824dd2d-f47a-4c4e-85c9-040a33d564d3.png?v=1762891497"},{"product_id":"mascara-eir-curling","title":"Mascara Eir Curling","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"\\nCurl and volumize your lashes with IDUN Minerals Mascara Eir Curling. The curved wand lifts and fans out lashes, while the vegan formula adds volume and nourishment.\"}' data-sheets-userformat='{\"2\":14721,\"3\":{\"1\":0,\"3\":1},\"10\":0,\"11\":4,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":11}'\u003eCurl and volumize your lashes with IDUN Minerals Mascara Eir Curling. The curved wand lifts and fans out lashes, while the vegan formula adds volume and nourishment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388154655055,"sku":"5007","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Eir_Curling_7340074750078_P1_1.png?v=1762891499"},{"product_id":"mini-mascara-vatn","title":"Mini Mascara Vatn","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"IDUN Minerals Mini Mascara Vatn Volume delivers instant, clump-free volume in one coat. The long-wearing vegan formula removes easily with warm water. Enriched with shea butter and castor oil, it features a soft rubber brush. The bottle is 100% recycled and ophthalmologically tested.\"}' data-sheets-userformat='{\"2\":14721,\"3\":{\"1\":0,\"3\":1},\"10\":0,\"11\":4,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":11}'\u003eIDUN Minerals Mini Mascara Vatn Volume delivers instant, clump-free volume in one coat. The long-wearing vegan formula removes easily with warm water. Enriched with shea butter and castor oil, it features a soft rubber brush. The bottle is 100% recycled and ophthalmologically tested.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"v-stack gap-4.5\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388162683215,"sku":"5053","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_VATN_Volume_Mini_GWP7340074750535_P1_1.png?v=1762891532"},{"product_id":"vegan-vatn-mascara","title":"IDUN Minerals Mascara Vatn Volume","description":"\u003cp\u003eThe IDUN Minerals Mascara Vatn Volume brings a quietly Scandinavian approach to eye makeup: a 100% vegan, mineral-based formula that builds visible volume without weighing lashes down. 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