{"title":"Face Masks","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndulge in Shifting Gaia’s Face Masks collection, featuring organic and cruelty-free formulations designed to revitalize, purify, and nourish your skin. From hydrating sheet masks to deep-cleansing clay treatments, each product is crafted with premium ingredients for visible results and a spa-worthy experience at home. \u003c\/p\u003e","products":[{"product_id":"organic-charcoal-mask-activated-charcoal-mask","title":"Organic Charcoal Mask \/ Activated Charcoal Mask","description":"\u003cp\u003eThe Butter Me Up Organics Organic Charcoal Mask keeps its ingredient list short on purpose: kaolin clay, the gentlest of the clays, paired with activated charcoal to draw out buildup from pores without stripping or irritating. Two ingredients, a glass jar, a metal lid, and a ritual worth making time for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivated charcoal and kaolin clay\u003c\/strong\u003e work together to loosen deep-seated congestion and leave pores visibly cleaner after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable mixing base\u003c\/strong\u003e means you blend the dry mask powder with warm water, honey, yogurt, or tea to suit your skin on any given day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2 oz glass jar with metal lid\u003c\/strong\u003e holds approximately 5 to 7 applications and ships plastic-free, consistent with Butter Me Up Organics' zero-waste commitment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree from sulfates, phthalates, parabens, synthetic dyes, and synthetic fragrances\u003c\/strong\u003e, with organic and cruelty-free sourcing throughout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMix, apply, let it dry, and rinse. The activated charcoal face mask works best when you give it a few quiet minutes, which is reason enough to carve them out.\u003c\/p\u003e","brand":"Butter Me Up Organics","offers":[{"title":"Default Title","offer_id":55593026847055,"sku":"600193345591","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IMG_9371.jpg?v=1753196859"},{"product_id":"vegan-activated-charcoal-peel-off-mask","title":"VEGAN Activated Charcoal Peel-Off Mask","description":"\u003cp\u003eThe VEGAN Activated Charcoal Peel-Off Mask from Butter Me Up Organics does what most charcoal masks promise, without the gelatin, glue, sulfates, parabens, phthalates, or synthetic fragrances that make the ingredient list hard to justify. The formula is built on activated charcoal to draw out impurities, chamomile powder to soothe, and fruit pectin to create the satisfying peel, all in a single-serving packet that mixes with two tablespoons of boiling water.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVegan, gelatin-free, and glue-free formulation means every ingredient is something you can actually account for.\u003c\/li\u003e\n\u003cli\u003eActivated charcoal and fruit pectin work together to lift blackheads and congestion from freshly cleansed skin without an aggressive pull.\u003c\/li\u003e\n\u003cli\u003eChamomile powder and calcium ascorbate bring a calming, antioxidant-supportive balance to the deep-cleansing action.\u003c\/li\u003e\n\u003cli\u003eOrganic, non-GMO, and cruelty-free; labels printed on recycled paper with soy-based inks from a zero-waste operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMix, apply two coats with a foundation brush, let it dry fully, then peel. It works equally well as a solo ritual or a shared pampering session, and the transparent ingredient list means you know exactly what you are putting on your skin.\u003c\/p\u003e","brand":"Butter Me Up Organics","offers":[{"title":"Default Title","offer_id":55593027043663,"sku":"600193345447","price":11.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/Peel_Off_Mask_Vegan.jpg?v=1776858614"},{"product_id":"sea-mud-mask-french-green-clay-kaolin-clay","title":"Sea Mud Mask \/ French Green Clay Kaolin Clay","description":"\u003cp\u003eThe Sea Mud Mask from Butter Me Up Organics is a simple, ingredient-transparent clay mask built around three purposeful components: certified organic French Green Clay, Sea Kelp, and Sea Salt. Mixed together with warm water, honey, or any liquid of your choosing, the paste applies smoothly, draws out impurities as it dries, and rinses clean. Each 2 oz glass jar holds approximately three applications, making it a low-waste addition to a weekly skincare routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified organic French Green Clay\u003c\/strong\u003e forms the base, drawing excess oil and buildup from pores without stripping the skin's surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Kelp and Sea Salt\u003c\/strong\u003e round out the formula with mineral-rich support, contributing to a visibly clearer, more even complexion over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo sulfates, phthalates, parabens, synthetic dyes, or synthetic fragrances\u003c\/strong\u003e keep the ingredient list honest and the formula genuinely non-toxic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlass jar packaging\u003c\/strong\u003e is reusable and recyclable, consistent with Butter Me Up Organics' commitment to low-waste practices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCompletely cruelty-free and formulated with only what your skin actually needs, this Sea Mud Mask suits anyone ready to simplify their routine without compromising on ingredient clarity.\u003c\/p\u003e","brand":"Butter Me Up Organics","offers":[{"title":"Default Title","offer_id":55593028354383,"sku":"600193343955","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/SeaMudMask_BMUO_02.jpg?v=1753196862"},{"product_id":"rose-clay-face-mask","title":"Rose Clay Face Mask","description":"\u003cp\u003eThe Rose Clay Face Mask from Butter Me Up Organics keeps the ingredient list short and honest: rose clay and certified organic yarrow flower powder, nothing more. Rose clay works gently to draw out impurities and support circulation, while yarrow flower powder brings its skin-calming properties to every application. Simple ingredients, real results.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRose clay gently purifies pores and encourages a more even, refreshed complexion without stripping the skin.\u003c\/li\u003e\n\u003cli\u003eCertified organic yarrow flower powder supports circulation and helps calm the appearance of blemish-prone skin.\u003c\/li\u003e\n\u003cli\u003eComes in a glass 2 oz jar with approximately 3 applications, a low-waste format that reflects the brand's zero-waste values.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTo use, mix 2 tablespoons of powder with water, honey, yogurt, tea, or any liquid you trust on your skin. Apply, let dry, and rinse with warm water. Free from sulfates, phthalates, parabens, synthetic dyes, and synthetic fragrances, this face mask is formulated on the principle that what goes on your body deserves the same care as what goes in it.\u003c\/p\u003e","brand":"Butter Me Up Organics","offers":[{"title":"Default Title","offer_id":55593029042511,"sku":"600193343948","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/RoseClayMask_BMUO_02.jpg?v=1753196866"},{"product_id":"turmeric-mask","title":"Turmeric Mask","description":"\u003cp\u003eThe Turmeric Mask from Butter Me Up Organics brings together three simple, purposeful ingredients in a 2 oz glass jar: white kaolin clay to draw out impurities, certified organic turmeric for its well-documented skin-brightening properties, and certified organic calendula flowers to soothe and calm. Each jar holds approximately three applications, and the powder format lets you mix a fresh batch each time using warm water, honey, yogurt, or any liquid that suits your skin that day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhite kaolin clay gently absorbs excess oil and unclogs pores without stripping sensitive skin of moisture.\u003c\/li\u003e\n\u003cli\u003eCertified organic turmeric and calendula flowers deliver ingredient transparency you can trace back to the source.\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, phthalates, parabens, synthetic dyes, and synthetic fragrances, with labels printed on recycled paper using soy-based inks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis face mask is formulated without anything you would not feel comfortable putting in your body, which is exactly the standard Butter Me Up Organics holds every product to. Mix, apply, let it set, and rinse. Three ingredients, a few minutes, and skin that feels genuinely cared for.\u003c\/p\u003e","brand":"Butter Me Up Organics","offers":[{"title":"Default Title","offer_id":55593029108047,"sku":"600193343931","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/TurmericMask_BMUO_02.jpg?v=1753196865"},{"product_id":"clay-face-mask-trio-rose-clay-french-green-clay-kaolin-clay-turmeric-kelp-calendula","title":"Clay Face Mask Trio Rose Clay French Green Clay Kaolin Clay Turmeric Kelp Calendula","description":"\u003cp\u003eThree targeted clay masks, one considered set. The \u003cstrong\u003eClay Face Mask Trio\u003c\/strong\u003e from Butter Me Up Organics brings together a Rose Clay Mask with certified organic yarrow flower powder, a Sea Mud Face Paste built on certified organic French green clay with sea kelp and sea salt, and a Turmeric Mask combining kaolin clay, turmeric, and calendula. Each mask is a short, readable ingredient list you can actually recognize, packaged in a reusable 2 oz glass jar with roughly three applications per jar.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Clay and certified organic yarrow flower powder\u003c\/strong\u003e work together to gently purify and support circulation, leaving skin visibly clearer after each use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Mud Face Paste delivers 20 minerals\u003c\/strong\u003e from French green clay, sea kelp, and sea salt, toning and evening skin tone with each application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin clay, turmeric, and calendula\u003c\/strong\u003e in the Turmeric Mask address dryness, uneven tone, and dull skin without synthetic dyes or fragrances.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlass jar packaging\u003c\/strong\u003e keeps the dry powder fresh and supports a low-waste routine you can feel good about.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMix any mask with warm water, honey, yogurt, or tea, apply, let dry, and rinse. Simple ingredients, real results, and a few quiet minutes that are genuinely yours.\u003c\/p\u003e","brand":"Butter Me Up Organics","offers":[{"title":"Rose Clay Mask","offer_id":55593030254927,"sku":"600193343948","price":22.95,"currency_code":"USD","in_stock":true},{"title":"Sea Mud Mask","offer_id":55593030287695,"sku":"600193343955","price":22.95,"currency_code":"USD","in_stock":true},{"title":"Turmeric Mask","offer_id":55593030320463,"sku":"600193343931","price":22.95,"currency_code":"USD","in_stock":true},{"title":"Mask Trio Set","offer_id":55593030353231,"sku":"600193343924","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/MaskTrio_BMUO_01.jpg?v=1753196871"},{"product_id":"moisturizing-face-mask","title":"Moisturizing Face Mask","description":"\u003cp\u003eThe IDUN Minerals Mineral Moisturizing Face Mask delivers concentrated hydration through a vegan, creamy formula developed in cooperation with Swedish researchers and dermatologists. At 75 ml, the tube is produced in Sweden from Green PE, a plastic derived from renewable resources, with both the cap and tube recyclable as plastic waste. 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AHA from apple (malic acid) and PHA (glucono delta-lactone) dissolve dead skin cells gradually, making this face peel well-suited to sensitive skin that reacts poorly to abrasive scrubs. Canola oil, shea, and cocoa butter round out the formula, so skin feels nourished and supple rather than stripped after use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMalic acid (AHA) and glucono delta-lactone (PHA) provide gentle chemical exfoliation, reducing the risk of micro-tears associated with physical scrubs.\u003c\/li\u003e\n\u003cli\u003eCocoa butter, shea, and canola oil replenish moisture during the peeling process, leaving skin visibly soft and even-toned.\u003c\/li\u003e\n\u003cli\u003eThe vegan, creamy texture is free from harsh abrasives, making it practical for regular use on delicate or reactive skin.\u003c\/li\u003e\n\u003cli\u003eThe tube is produced in Sweden from Green PE, a plastic derived from renewable resources, supporting a lower-impact packaging choice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf your skin needs a reset without the redness, this Gentle Exfoliating Cream offers a straightforward, ingredient-transparent option that fits easily into a weekly skincare routine.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":56388108812623,"sku":"7110","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Face_Peeling_7340074771103_P1.png?v=1762891271"},{"product_id":"kaolin-clay-face-mask","title":"Kaolin Clay Face Mask","description":"\u003cp\u003eUpCircle's Kaolin Clay Face Mask puts upcycled ingredients to serious work. Finely-ground olive stone powder, rescued from the olive oil industry, combines with white kaolin clay, coconut milk powder, baobab seed oil, shea butter, and turmeric root oil in a 60ml glass jar formulated for all skin types. The result is a clarifying mask that draws out impurities while leaving skin feeling balanced and refreshed, not stripped.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKaolin clay absorbs excess oil and unclogs pores without disrupting the skin barrier, making it suitable for sensitive and oily skin alike.\u003c\/li\u003e\n\u003cli\u003eUpcycled olive stone powder brings anti-inflammatory properties from an ingredient that would otherwise go to waste, a forward-thinking approach to ingredient sourcing.\u003c\/li\u003e\n\u003cli\u003e99% naturally derived ingredients, fully vegan and cruelty-free, housed in a recyclable glass jar with an aluminium lid for a low-waste bathroom shelf.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRecognised by the CEW Responsibility Award 2022, Beauty Shortlist Awards 2021, and Vogue Beauty Awards 2020, this face mask earns its place through transparent formulation and real results. UK-made and built around circular ingredient principles, it fits naturally into a considered skincare routine.\u003c\/p\u003e","brand":"UpCircle","offers":[{"title":"Default Title","offer_id":56391303528783,"sku":"FMOP","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/FaceMask.jpg?v=1762937651"},{"product_id":"hibiscus-exfoliating-mud","title":"Hibiscus Exfoliating Mud","description":"\u003cp\u003eThis mud works as both a \u003cstrong\u003escrub and a mask\u003c\/strong\u003e, effectively \u003cstrong\u003eresurfacing and unclogging pores to reveal a radiant complexion\u003c\/strong\u003e. Natural AHAs and enzymes gently exfoliate, while raw honey nourishes and hydrates the skin. 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Unlike most exfoliants and peels, which can disrupt the skin’s natural balance with their acidity, this mask is certified to \u003cstrong\u003emaintain microbiome health\u003c\/strong\u003e, making it suitable for all skin types.\u003c\/p\u003e","brand":"Apoterra","offers":[{"title":"Default Title","offer_id":56420423926095,"sku":"04-HM","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/apoterra-hibiscus-exfoliating-mud-mask-main-image.png?v=1768427544"},{"product_id":"mineral-purifying-mask","title":"Mineral Purifying Mask","description":"\u003cp\u003eThe Apoterra Mineral Purifying Mask is a powder face mask built around two purifying clays, activated charcoal, and a roster of certified organic botanicals that work in concert rather than competing for attention. Mix a small amount with water, hydrosol, or honey to control consistency and tailor each application to what your skin actually needs that day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrench green clay and white clay draw out excess oil and congestion, while zinc oxide and willow bark help calm visible breakouts without stripping the skin barrier.\u003c\/li\u003e\n\u003cli\u003eColloidal oats, chamomile, calendula, and aloe leaf juice extract deliver measurable soothing support, keeping the formula balanced for sensitive and reactive skin types.\u003c\/li\u003e\n\u003cli\u003ePackaged in a glass jar with FSC-certified, 85% recycled paper boxing printed with plant-based, low-VOC inks; certified Plastic Negative, microbiome-friendly, and cruelty-free by Leaping Bunny.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAvailable in a 2 oz full size or a 0.5 oz travel size, the Mineral Purifying Mask fits easily into a weekly routine. The powder format extends shelf life and reduces formula waste, so each jar goes further than a pre-mixed alternative would.\u003c\/p\u003e","brand":"Apoterra","offers":[{"title":"Default Title","offer_id":56420423991631,"sku":"04-PPM","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/charcoal-mineral-purifying-mask-texture.jpg?v=1765846742"},{"product_id":"balancing-detox-mask","title":"Balancing Detox Mask","description":"\u003cp\u003eThe Balancing Detox Mask is the kind of weekly ritual your skin will genuinely look forward to. French green clay, charcoal powder, and mandelic acid work together to clear congestion and smooth texture, while argan oil, squalane, and rosehip oil make sure your skin feels nourished, not stripped. At 94% naturally derived and completely fragrance-free, it's formulated to work beautifully on sensitive and breakout-prone skin alike.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrench green clay and charcoal powder\u003c\/strong\u003e absorb excess sebum and draw out impurities, leaving pores visibly clearer with each use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMandelic acid and willow bark extract\u003c\/strong\u003e deliver gentle exfoliation that refines texture without the irritation stronger acids can trigger.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicorice extract and radish root ferment\u003c\/strong\u003e help even tone and support a balanced, calm complexion over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo-way application\u003c\/strong\u003e lets you wear it as a full clay mask for 10 to 15 minutes or apply it directly as a targeted spot treatment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecyclable glass jar packaging\u003c\/strong\u003e keeps the fresh formula stable and reduces single-use plastic at end of life.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eKeep it on your shelf for weekly resets or reach for it whenever your skin needs a little extra attention. 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Honey delivers complex nutrients alongside deep hydration, while turmeric's bioactive compounds help calm the complexion, making it well-suited for sensitive skin. Pearl powder, uva ursi, and licorice work together to brighten and even skin tone over time, with no synthetic fragrances or fillers in the formulation.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePearl powder paired with uva ursi and licorice targets uneven tone, supporting a visibly brighter complexion with consistent use.\u003c\/li\u003e\n\u003cli\u003eHoney's natural humectant properties draw moisture into the skin, improving texture and suppleness from a single application.\u003c\/li\u003e\n\u003cli\u003eTurmeric's bioactive compounds help soothe reactive or sensitive skin, so the brightening treatment works without irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 50ml, this Illuminating Pearl Mask fits naturally into a weekly or bi-weekly ritual. 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