Well People
brand rating & evaluation
Well People
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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
overview
about
Well People is a clean beauty and makeup brand offering over 100 EWG verified beauty products. Highlights
• Non-toxic formulations
• Vegan and Cruelty-free
• Fair Trade Certified Factory
sustainability
details:
Packaging
Well People relies heavily on plastic packaging for nearly all products, there is no information available regarding any incorporation of recycled, recyclable, or biodegradable materials at any stage of production or shipping.
Material Sustainability
Well People's product selection contains over 100 EWG verified formulations. Their ingredient sourcing is entirely plant-based and vegan, and ingredients are mostly sourced from low impact crops. The use some synthetic polymers (microplastics) that do not biodegrade and harm aquatic ecosystems upon entering waterways.
Energy Use and Footprint
There is little information regarding production emissions and reductions.
Waste Management
There is little available information regarding waste mitigation strategies.
Business Model
The brand offers a mostly evergreen collection with occasional seasonal or trend-driven items. There is generally a focus on quality over quantity.
non-toxic
details:
Well People is an exceedingly non-toxic brand, with a large percent of their formulations being EWG Verified. There is minimal inclusion of synthetic ingredients which could potentially cause irritation in those with especially sensitive skin, but these are few and generally considered safe/ non-toxic.
social responsibility
details:
Well People manufactures in a Fair Trade certified factory. They are certified vegan and cruelty free by PETA and Leaping Bunny. There is limited information available about community engagement.
