{"title":"Eye Makeup","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShop Vegan + Organic Eye Makeup. Explore Shifting Gaia’s Eye Makeup collection from our top rated Makeup Brands, Shop \u003ca href=\"https:\/\/shiftinggaia.com\/en-us\/collections\/butter-me-up-organics\"\u003eButter Me Up Organics Eye Makeup\u003c\/a\u003e, \u003ca href=\"https:\/\/shiftinggaia.com\/en-us\/collections\/clover-by-clove-hallow\"\u003eClover by Clove + Hallow Makeup\u003c\/a\u003e, featuring organic and cruelty-free products to define and enhance your eyes. From eyeliners and mascaras to eyeshadows and brow products, each formula is designed for long-lasting wear and vibrant results.\u003c\/p\u003e","products":[{"product_id":"organic-eyeliner-organic-eye-makeup-eye-coal-butter-me-up-organics","title":"Organic Eyeliner \/ Organic Eye Makeup \/ Eye Coal \/ Butter Me Up Organics","description":"\u003cp\u003eThe Butter Me Up Organics Organic Eyeliner keeps its ingredient list short and transparent: certified organic shea butter, beeswax, and grapeseed oil, plus iron oxide for a medium-tone black that applies smoothly with an angled brush. No synthetics, no aluminum, no titanium dioxide, and none of the sulfates, phthalates, or parabens that show up in so many conventional eye products. What goes on your skin deserves the same care as what goes in your body, and this formula reflects that straightforwardly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCertified organic shea butter and beeswax give the formula a glide that sits comfortably on the lash line without tugging or flaking.\u003c\/li\u003e\n\u003cli\u003eIron oxide delivers a buildable medium-tone black without synthetic dyes or fragrances that can irritate sensitive eyes.\u003c\/li\u003e\n\u003cli\u003ePackaged in a 0.5 oz paperboard jar with labels printed on recycled paper using soy-based inks, supporting a lower-waste routine from formula to packaging.\u003c\/li\u003e\n\u003cli\u003eCruelty-free and free of aluminum and titanium dioxide, making it a considered choice for anyone rethinking what their eye makeup actually contains.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply with an angled brush for precise lines or soften the edge for a smokier look. This organic eyeliner works best when you want clean-ingredient eye makeup that performs without compromise on what is, or is not, in the formula.\u003c\/p\u003e","brand":"Butter Me Up Organics","offers":[{"title":"Default Title","offer_id":55593023701327,"sku":"600193344648","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/il_fullxfull.1787546998_gsm9.jpg?v=1753196856"},{"product_id":"eyelash-growth-serum-organic-grow-your-lashes-long-naturally-long-lashes-eyelash-serum-lash-growth","title":"Eyelash Growth Serum Organic \/ Grow your lashes long naturally \/ Long Lashes \/ Eyelash Serum \/ Lash Growth","description":"\u003cp\u003eSimple ingredients, real results: the Butter Me Up Organics Eyelash Growth Serum delivers a short, transparent list of certified organic botanicals in a familiar mascara-tube format that fits right into your daily routine. Castor oil, jojoba oil, aloe, green tea extract, and lavender oil work together to nourish the lash line, and the wand applicator makes precise application easy. No synthetic dyes, no synthetic fragrances, no sulfates, phthalates, or parabens, just 10 ml of ingredients you can actually feel good about putting near your eyes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCertified organic castor oil and jojoba oil condition and support the lash line with each application, keeping the area nourished rather than stripped.\u003c\/li\u003e\n\u003cli\u003eGreen tea extract and aloe bring antioxidant and soothing properties to the formula, making it gentle enough for daily use on sensitive skin.\u003c\/li\u003e\n\u003cli\u003eThe mascara tube with wand applicator lets you target exactly where lashes meet the lid, morning or evening, in seconds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply to clean lashes once or twice daily and give the formula time to work. This eyelash serum is cruelty-free and free from synthetic additives, so what you see on the ingredient list is genuinely what you get.\u003c\/p\u003e","brand":"Butter Me Up Organics","offers":[{"title":"Default Title","offer_id":55593028682063,"sku":"600193345126","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/EyelashGrowthSerum_BMUO_01.jpg?v=1753196866"},{"product_id":"mascara-eir","title":"MASCARA EIR","description":"\u003cp\u003eMascara Eir brings together a considered formula and a wide oval volumizing wand to build lash volume with calm precision. Developed in cooperation with Swedish researchers and dermatologists, this vegan mascara is infused with highly purified mineral pigments for rich, buildable colour that layers smoothly without clumping. Conditioning ingredients including castor seed oil, carnauba wax, and tocopheryl acetate work alongside the pigments to keep lashes feeling cared for through the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWide oval volumizing wand distributes formula evenly across each lash, making it easy to build from natural to full volume in a few coats.\u003c\/li\u003e\n\u003cli\u003eHighly purified mineral pigments deliver intense, consistent colour payoff in a smooth vegan formula developed with dermatologist input.\u003c\/li\u003e\n\u003cli\u003eUpdated lighter packaging reduces material consumption and lowers carbon emissions during transport, reflecting IDUN Minerals' ongoing sustainability commitments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 13.5 ml, the Mascara Eir is a considered everyday staple: ingredient-transparent, skin-kind in its approach, and designed to perform reliably from the first application to the last.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969864876367,"sku":"5013","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Eir_7340074750139_P1kopiera_74a892bb-ab94-49be-92cc-e6f303826bd7.png?v=1758266287"},{"product_id":"mascara-silfr","title":"MASCARA SILFR","description":"\u003cp\u003eMascara Silfr by IDUN Minerals is a mineral-based, vegan mascara built around a flexible tapered elastomer bristle brush that separates each lash individually for a clean, defined finish without clumping or flaking. The 10 ml formula blends carnauba wax and synthetic beeswax for buildable hold, while panthenol and tocopheryl acetate (vitamin E) support lash condition with each coat. Available in Black and Brown, it suits a range of everyday looks with the kind of quiet precision that defines Swedish clean beauty.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible tapered elastomer bristles comb through lashes individually, reducing clumping and delivering even, separated coverage.\u003c\/li\u003e\n\u003cli\u003eVegan formula with panthenol and tocopheryl acetate conditions lashes as you wear, keeping them supple rather than brittle.\u003c\/li\u003e\n\u003cli\u003eCarnauba wax and synthetic beeswax provide buildable hold that stays in place without flaking through the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you prefer a mascara that works with your lashes rather than coating over them, Mascara Silfr offers a skin-kind, mineral-based option in two versatile shades.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Black","offer_id":55969865433423,"sku":"5011","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":55969865466191,"sku":"5012","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Silfr_Brown_7340074750122_P1.png?v=1784560630"},{"product_id":"mascara-magna","title":"MASCARA MAGNA","description":"\u003cp\u003eMascara Magna from IDUN Minerals brings Scandinavian simplicity to your lash routine: a vegan, mineral-inspired formula that builds genuine volume and definition without weighing lashes down. The curved, rounded brush is fitted with micro-bristles that separate and coat each lash individually, working from root to tip for a clean, full result in just a few strokes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCurved rounded brush with micro-bristles coats each lash individually, delivering precise volume and definition without clumping.\u003c\/li\u003e\n\u003cli\u003eVegan formula enriched with sunflower seed wax, rice bran wax, and tocopherol supports a skin-kind application that feels comfortable throughout the day.\u003c\/li\u003e\n\u003cli\u003eIntense magnetic black pigment builds from natural to bold, giving you control over the finish with every coat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 13 ml, this mascara is a considered everyday staple. If you value ingredient transparency and a brush that actually does the work, Mascara Magna is a straightforward, well-formulated choice.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969865269583,"sku":"5008","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Magna_Volume_7340074750085_P1.png?v=1758266286"},{"product_id":"mascara-gull","title":"MASCARA GULL","description":"\u003cp\u003eIDUN Minerals Mascara Gull delivers a classic volume effect with the kind of quiet precision that Scandinavian beauty does well. A vegan formula built around highly purified mineral pigments produces an intense black colour that reads clean and defined, while fine fibre bristles work through lashes to build dimension and density without clumping or stiffness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighly purified mineral pigments\u003c\/strong\u003e deliver intense, consistent black colour with ingredient transparency you can trace through the full formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFine fibre bristles\u003c\/strong\u003e separate and coat each lash evenly, creating the classic volume effect without excess product buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan formula\u003c\/strong\u003e with carnauba and candelilla waxes provides flexible hold that feels lightweight on lashes throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpdated lighter packaging\u003c\/strong\u003e reduces overall material consumption and lowers carbon emissions during transport, a practical step in IDUN's ongoing sustainability journey.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 11.5 ml, this mascara sits comfortably in a daily routine for anyone who wants reliable, buildable volume from a mineral-based formula that keeps things simply pure and clean.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969865335119,"sku":"5010","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Makeup_Mascara_Gull_Open.png?v=1758266288"},{"product_id":"mascara-vatn-waterproof-38-c","title":"MASCARA VATN WATERPROOF 38°C","description":"\u003cp\u003eIDUN Minerals Mascara Vatn Waterproof 38°C brings Scandinavian simplicity to a formula that genuinely holds up. The waterproof barrier activates at body temperature, resisting water up to 38°C through the day, then releases cleanly when you rinse with lukewarm water above that threshold. The formula detaches in small tubes rather than flaking or smearing, which keeps removal gentle on lashes. Panthenol and tocopherol support lash condition within the formula itself, while kaolin and beeswax provide the flexible hold.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, bendable tapered rubber brush with ultra-thin bristles for precise, even lash coverage without clumping\u003c\/li\u003e\n\u003cli\u003eWaterproof up to 38°C, then releases cleanly with lukewarm water so removal stays low-friction and kind to lashes\u003c\/li\u003e\n\u003cli\u003ePanthenol and tocopherol included in the 10 ml formula to condition lashes as you wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 10 ml, this mascara suits everyday wear and travel equally well. If you want a waterproof mascara that removes without force and skips unnecessary harshness, Vatn Waterproof is a considered, skin-kind choice.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969865367887,"sku":"5003","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Vatn_7340074750030_P1_30726d69-f479-4cf6-b214-5563ba11582b.png?v=1784558249"},{"product_id":"liv-all-in-one-mascara-1","title":"LIV ALL-IN-ONE MASCARA","description":"\u003cp\u003eThe LIV ALL-IN-ONE MASCARA from IDUN Minerals brings Scandinavian simplicity to your lash routine, a vegan formula developed in cooperation with Swedish researchers and dermatologists for all skin types, including sensitive. Highly purified mineral pigments deliver an intense, defined black, while jojoba esters condition and hydrate each lash from root to tip.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible rubber brush with layered bristles\u003c\/strong\u003e wraps each lash individually, building volume, length, and curl in a single stroke without clumping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba derivatives and tocopherol\u003c\/strong\u003e work alongside the mineral pigments to strengthen lashes and retain moisture, so wear feels comfortable throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan, skin-kind formulation\u003c\/strong\u003e developed for sensitive skin, with ingredient transparency at its core and packaging designed with sustainability in mind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 5 ml, this mascara is sized for everyday use and travel alike. If you want a clean, mineral-based formula that performs without compromise, the Liv All-In-One Mascara is a considered choice worth keeping in your routine.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969865924943,"sku":"5014","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Liv_All_In_One_7340074750146_P1_bf493475-08b2-461d-b6f3-2953a4db5656.png?v=1758266287"},{"product_id":"creamy-inliner-sand","title":"CREAMY INLINER SAND","description":"\u003cp\u003eThe IDUN Minerals Creamy Inliner Sand is a pencil eyeliner built for the bottom waterline, where precision and comfort matter most. Formulated in cooperation with Swedish researchers and dermatologists, it carries highly purified mineral pigments in a skin-kind base of jojoba oil, shea butter, and plant-derived waxes including candelilla and carnauba. The result is a sandy beige tone that deposits smoothly without tugging, brightening the eye with a single pass.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVegan pencil format with a balanced wax-to-pigment ratio delivers a buttery, glide-on application along the waterline without irritation.\u003c\/li\u003e\n\u003cli\u003eHighly purified mineral pigments in a sandy beige shade create the appearance of wider, brighter eyes with buildable intensity.\u003c\/li\u003e\n\u003cli\u003eJojoba oil, shea butter, and tocopherol condition the delicate eye area while candelilla and carnauba waxes provide lasting hold.\u003c\/li\u003e\n\u003cli\u003eCompatible with the IDUN Minerals Sharpener, keeping the tip precise and the formula hygienic between uses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 1.14 g, the Creamy Inliner Sand is compact enough for daily use and straightforward to sharpen to your preferred point. If you line your waterline regularly, this pencil offers the ingredient transparency and gentle efficacy that make the habit feel considered.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969865597263,"sku":"5103","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Sand_Inliner_7340074751037_P1_3be10210-2f28-409e-b603-abbec7d53231.png?v=1758266287"},{"product_id":"liquid-eye-pen-black","title":"LIQUID EYE PEN BLÄCK","description":"\u003cp\u003eThe IDUN Minerals Liquid Eye Pen Bläck delivers a clean, matte black line with the kind of precision that makes a simple eye look feel intentional. Formulated with highly purified mineral pigments, including iron oxides, and a vegan, long-wearing base, it draws on the Scandinavian principle that fewer, better ingredients do more. The fine felt-tip applicator gives you control whether you are tracing a thin flick or building a bolder line.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHighly purified mineral pigments produce a dense, matte black payoff without layering or overworking the line.\u003c\/li\u003e\n\u003cli\u003eFine felt-tip applicator allows precise application close to the lash line, reducing smudging and uneven edges.\u003c\/li\u003e\n\u003cli\u003eVegan, long-wearing formula with glycerin and caprylyl glycol keeps the liner comfortable through extended wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 0.6 ml, the Liquid Eye Pen Bläck is compact enough for a makeup bag without compromising on pigment depth or staying power. If you want a reliable, ingredient-transparent liner that works with a minimal routine, this one earns its place.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969866187087,"sku":"5152","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Eye_Pen_Black_7340074751525_P1_aa0cfc66-b4e1-429e-894b-de462371505d.png?v=1758266287"},{"product_id":"eyeshadow-primer","title":"Eyeshadow Primer","description":"\u003cp\u003eThe IDUN Minerals Eyeshadow Primer delivers the kind of clean, minimal base that lets your eye look do the work. 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If you want your eyeshadow to perform better and last longer with a skin-kind formula behind it, this is a straightforward place to start.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969866416463,"sku":"4602","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_EyeshadowPrimer_7340074746026_P1_4e9f780f-3306-4cac-a5a9-1ddcaedde7c3.png?v=1758266287"},{"product_id":"clear-brow-gel-perfect-eyebrows","title":"Clear Brow Gel Perfect Eyebrows","description":"\u003cp\u003eThe Clear Brow Gel Perfect Eyebrows from IDUN Minerals delivers a clean, transparent hold that grooms and sets brows without stiffness or visible residue. The compact 4 ml tube comes with a spoolie brush sized to work with the natural arch, making precise application straightforward for any brow shape or density. Aloe vera and panthenol in the formula mean each use conditions as it sets, keeping the hair looking groomed rather than coated.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDries completely clear with no flaking or residue, so brows look naturally defined throughout the day.\u003c\/li\u003e\n\u003cli\u003eVegan formula with aloe vera and panthenol supports hair condition with each application.\u003c\/li\u003e\n\u003cli\u003eCompact spoolie brush gives controlled, even coverage across fine or full brows alike.\u003c\/li\u003e\n\u003cli\u003eBottle made from 30% post-consumer recycled plastic, produced in Italy near the manufacturing source.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA 4 ml tube that earns its place in a minimal routine, this clear brow gel suits anyone who wants reliable hold, ingredient transparency, and a finish that simply looks like well-kept brows.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969866613071,"sku":"5304","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Perfect_Eyebrows_Gel_Clear_7340074753048_P1_cb77a50a-96e3-4135-90d9-d5d2db235e65.png?v=1758266287"},{"product_id":"creamy-eyeliner","title":"CREAMY EYELINER","description":"\u003cp\u003eThe IDUN Minerals Creamy Eyeliner delivers the kind of line you actually want on the first pass: smooth, controlled, and buildable from a soft wash to a defined edge. 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