{"title":"IDUN Minerals","description":"\u003cp\u003eIDUN Minerals blends Scandinavian simplicity with vegan, mineral-based formulas for skin, lips, and hair. Clean ingredients, effortless coverage, and nature-inspired care refined for every complexion.\u003c\/p\u003e","products":[{"product_id":"eye-lip-definer-brush","title":"EYE \/ LIP DEFINER BRUSH","description":"\u003cp\u003eThe IDUN Minerals Eye \/ Lip Definer Brush is a precise, multi-use tool built around a slender angled tip and a thin cylindrical handle that keeps control steady through every small, deliberate stroke. Its bristles are made from taklon, a synthetic vegan fiber that is hypoallergenic and soft enough for sensitive skin without sacrificing the firmness needed for clean definition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAngled taklon bristles hold their shape under pressure, delivering sharp lines along the lash line or a clean edge on the lips without dragging or skipping.\u003c\/li\u003e\n\u003cli\u003eSlim cylindrical handle sits naturally between the fingers, giving the close, stable grip that detailed eye and lip work requires.\u003c\/li\u003e\n\u003cli\u003eVersatile enough to define brows, line eyes, or trace the lip contour, reducing the number of brushes needed in a routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTaklon is a practical choice for anyone who prefers vegan tools that are also gentle on reactive skin. The eye lip definer brush works equally well with powder, gel, or cream formulas, so it moves with your routine rather than limiting it.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969864679759,"sku":"8009","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_IDUNMinerals_Brush_Eye-Lip-Definer.png?v=1758266286"},{"product_id":"mineral-cleansing-face-eye-lotion","title":"MINERAL CLEANSING FACE \u0026 EYE LOTION","description":"\u003cp\u003eThe \u003cstrong\u003eIDUN Minerals Mineral Cleansing Face \u0026amp; Eye Lotion\u003c\/strong\u003e brings Scandinavian simplicity to your cleansing routine, dissolving makeup and daily impurities from the face, eyes, and neck with a light, vegan-texture lotion that leaves skin feeling clean rather than stripped. Formulated with niacinamide, nordic oat kernel oil, canola oil, and malic acid, it supports the skin barrier while lifting away residue gently and thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide and malic acid\u003c\/strong\u003e work together to clarify and even skin tone as you cleanse, adding function beyond basic makeup removal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNordic oat kernel oil and canola oil\u003c\/strong\u003e provide a softening, skin-kind finish so the face feels balanced, not tight, after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen PE tube, produced in Sweden\u003c\/strong\u003e from renewable resources, with a recyclable cap and tube, reflects IDUN Minerals' commitment to more sustainable packaging choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 150 ml, this lotion cleanser fits comfortably into a daily routine for all skin types. If you prefer a gentle, ingredient-transparent cleanse that handles both eye makeup and facial impurities in one step, this is a considered place to start.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969864941903,"sku":"7114","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/idunminerals_mineral_cleansing_face_and_eye_lotion.png?v=1758266287"},{"product_id":"balance-care-shampoo-1","title":"BALANCE \u0026 CARE SHAMPOO","description":"\u003cp\u003eIDUN Minerals Balance \u0026amp; Care Shampoo brings a Scandinavian approach to scalp and strand care: a vegan lather formula built on mild surfactants that lift impurities and styling residue without stripping moisture. The creamy foam carries three purposeful actives, malic acid to moisturise, apple stem cell extract to revitalise, and provitamin B5 (Panthenol) to strengthen, leaving hair with a clean, balanced feel rather than that tight post-wash dryness. A light fragrance of summer and sea breeze finishes each wash with quiet freshness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMild surfactant base\u003c\/strong\u003e cleanses effectively while keeping the formula gentle enough for regular use on all hair types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMalic acid, apple stem cell extract, and Panthenol\u003c\/strong\u003e work together to hydrate, revitalise, and reinforce strands from wash to wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e250 ml bottle made from 100% recycled light-coloured plastic\u003c\/strong\u003e supports IDUN Minerals' documented move away from non-sustainable packaging materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis shampoo suits anyone looking for a simply pure, clean formula with transparent ingredients and a circular packaging choice. At 8.45 fl oz, the 250 ml size fits neatly into a daily routine without compromise.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969864712527,"sku":"7408","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Haircare_Balance_Care_Shampoo_fd08929b-c8e2-40a9-8cdd-62c11fbfc05e.png?v=1758266287"},{"product_id":"mineral-smoothing-face-scrub","title":"MINERAL SMOOTHING FACE SCRUB","description":"\u003cp\u003eThe IDUN Minerals Mineral Smoothing Face Scrub brings a dual-action approach to exfoliation: natural silica granulates work mechanically to lift dead skin cells, while AHA from apples (malic acid) adds a mild chemical peeling effect that refines texture without disrupting the skin barrier. The creamy, 75 ml formula lathers gently, making it easy to work into a weekly routine without the abrasiveness of coarser scrubs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural silica granulates\u003c\/strong\u003e provide controlled mechanical exfoliation, smoothing skin surface without micro-tears.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMalic acid (AHA from apples)\u003c\/strong\u003e delivers a mild peeling effect that supports clearer, more even-looking skin over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and skin-kind formulation\u003c\/strong\u003e uses gentle cleansing agents including decyl glucoside and glycerin to remove impurities while maintaining moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTube made from Green PE\u003c\/strong\u003e, a plastic derived from renewable resources and produced in Sweden, with both cap and tube recyclable as plastic waste.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA straightforward face scrub for anyone who wants cleaner, smoother skin without a complicated routine. Use two to three times per week as part of a simple, considered skincare approach.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969864745295,"sku":"7109","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Face_Scrub_7340074771097_P1_50b5d9a7-6baf-4002-92db-4f4b53caa30e.png?v=1758266287"},{"product_id":"mascara-eir","title":"MASCARA EIR","description":"\u003cp\u003eMascara Eir brings together a considered formula and a wide oval volumizing wand to build lash volume with calm precision. Developed in cooperation with Swedish researchers and dermatologists, this vegan mascara is infused with highly purified mineral pigments for rich, buildable colour that layers smoothly without clumping. Conditioning ingredients including castor seed oil, carnauba wax, and tocopheryl acetate work alongside the pigments to keep lashes feeling cared for through the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWide oval volumizing wand distributes formula evenly across each lash, making it easy to build from natural to full volume in a few coats.\u003c\/li\u003e\n\u003cli\u003eHighly purified mineral pigments deliver intense, consistent colour payoff in a smooth vegan formula developed with dermatologist input.\u003c\/li\u003e\n\u003cli\u003eUpdated lighter packaging reduces material consumption and lowers carbon emissions during transport, reflecting IDUN Minerals' ongoing sustainability commitments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 13.5 ml, the Mascara Eir is a considered everyday staple: ingredient-transparent, skin-kind in its approach, and designed to perform reliably from the first application to the last.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969864876367,"sku":"5013","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Eir_7340074750139_P1kopiera_74a892bb-ab94-49be-92cc-e6f303826bd7.png?v=1758266287"},{"product_id":"mineral-rich-day-cream","title":"MINERAL RICH DAY CREAM","description":"\u003cp\u003eIDUN Minerals Mineral Rich Day Cream brings a quietly effective approach to daily hydration, drawing on a thoughtfully assembled ingredient list rooted in Swedish canola oil, hydrolyzed hyaluronic acid, shea butter, and cacao seed butter. The result is a silky, lightweight texture that absorbs without greasiness, leaving skin feeling replenished rather than coated.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwedish canola oil and hydrolyzed hyaluronic acid\u003c\/strong\u003e work together to draw moisture into the skin and support a soft, supple feel throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea butter and cacao seed butter\u003c\/strong\u003e provide a nourishing base that conditions dry skin without heaviness, keeping the formula genuinely skin-kind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C (sodium ascorbyl phosphate) and vitamin E (tocopheryl acetate)\u003c\/strong\u003e add antioxidant support, helping protect skin from daily environmental exposure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe 50 ml tube is produced in Sweden\u003c\/strong\u003e from Green PE, a plastic derived from renewable resources, reflecting IDUN Minerals' commitment to more sustainable packaging choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eVegan and formulated with ingredient transparency in mind, this day cream suits those who want a clean, simple moisturiser that does its job without unnecessary complexity. A practical everyday choice for skin that benefits from consistent, gentle care.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969864909135,"sku":"7119","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Day_Cream_Mineral_Rich.png?v=1758266287"},{"product_id":"mascara-silfr","title":"MASCARA SILFR","description":"\u003cp\u003eMascara Silfr by IDUN Minerals is a mineral-based, vegan mascara built around a flexible tapered elastomer bristle brush that separates each lash individually for a clean, defined finish without clumping or flaking. The 10 ml formula blends carnauba wax and synthetic beeswax for buildable hold, while panthenol and tocopheryl acetate (vitamin E) support lash condition with each coat. Available in Black and Brown, it suits a range of everyday looks with the kind of quiet precision that defines Swedish clean beauty.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible tapered elastomer bristles comb through lashes individually, reducing clumping and delivering even, separated coverage.\u003c\/li\u003e\n\u003cli\u003eVegan formula with panthenol and tocopheryl acetate conditions lashes as you wear, keeping them supple rather than brittle.\u003c\/li\u003e\n\u003cli\u003eCarnauba wax and synthetic beeswax provide buildable hold that stays in place without flaking through the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you prefer a mascara that works with your lashes rather than coating over them, Mascara Silfr offers a skin-kind, mineral-based option in two versatile shades.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Black","offer_id":55969865433423,"sku":"5011","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":55969865466191,"sku":"5012","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Silfr_Brown_7340074750122_P1.png?v=1758266287"},{"product_id":"deep-moisture-hair-mask-1","title":"DEEP MOISTURE HAIR MASK","description":"\u003cp\u003eDeveloped in cooperation with Swedish researchers and dermatologists, the IDUN Minerals Deep Moisture Hair Mask delivers a weekly reset for dry, stressed lengths. The vegan formula combines glycerin and canola oil for softness, panthenol and tocopheryl acetate to support resilience, hydrolyzed pea protein to smooth the hair surface, and apple stem cell extract for a nourishing finish. A mild fragrance leaves a light, refreshing impression of summer and sea breeze.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShea butter ethyl esters and canola oil work together to soften and condition lengths without weighing hair down.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed pea protein and panthenol help reinforce hair structure, supporting a smoother, more manageable result over time.\u003c\/li\u003e\n\u003cli\u003eSimple weekly ritual: massage into damp, freshly cleansed lengths, leave for a few minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe 200 ml jar gives you a generous supply for consistent weekly use. If your hair tends toward dryness or dullness, this hair mask fits cleanly into a low-effort routine that builds results gradually rather than promising an overnight fix.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969864778063,"sku":"7405","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Deep_Moisture_Hair_Mask_3769cb9e-baec-441f-ba38-7ab4e6fe0b78.png?v=1758266288"},{"product_id":"mineral-gentle-face-peeling","title":"MINERAL GENTLE FACE PEELING","description":"\u003cp\u003eSoft, creamy, and genuinely kind to skin, the IDUN Minerals Mineral Gentle Face Peeling combines two exfoliating acids with a nourishing base to refine texture without stripping. 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The creamy texture makes it easy to apply evenly, and the ingredient list is fully transparent, so you know exactly what is doing the work.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969864810831,"sku":"7110","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Face_Peeling.png?v=1758266286"},{"product_id":"nail-oil-1","title":"NAIL OIL","description":"\u003cp\u003eIDUN Minerals Nail Oil brings a quietly Scandinavian approach to nail care: a clean, skin-kind formula built around Sweet Almond Oil, Lemon Oil, and Vitamin E that absorbs without leaving a heavy residue. The fine brush applicator gives you precise control, so the oil reaches both the nail surface and the cuticle edge without waste or mess. At 11 ml, it fits easily into a bag or desk drawer for consistent daily use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil (Prunus Amygdalus Dulcis Oil)\u003c\/strong\u003e softens dry cuticles and helps restore flexibility to brittle nails with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLemon Oil (Citrus Limon Peel Oil) and Vitamin E (Tocopheryl Acetate)\u003c\/strong\u003e work together to condition the nail plate and support a healthy, even appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFine brush applicator\u003c\/strong\u003e delivers targeted coverage on bare nails and cuticles, reducing over-application and keeping the finish light rather than greasy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse it on bare nails between manicures or as a daily cuticle treatment. Simple ingredients, a precise format, and a size that fits real routines make this nail oil easy to reach for consistently.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969864843599,"sku":"3535","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Nail_Oil_7340074735358_P1_ba9c6160-6070-4265-943a-7a4a4d6596ac.png?v=1758266288"},{"product_id":"mascara-magna","title":"MASCARA MAGNA","description":"\u003cp\u003eMascara Magna from IDUN Minerals brings Scandinavian simplicity to your lash routine: a vegan, mineral-inspired formula that builds genuine volume and definition without weighing lashes down. The curved, rounded brush is fitted with micro-bristles that separate and coat each lash individually, working from root to tip for a clean, full result in just a few strokes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCurved rounded brush with micro-bristles coats each lash individually, delivering precise volume and definition without clumping.\u003c\/li\u003e\n\u003cli\u003eVegan formula enriched with sunflower seed wax, rice bran wax, and tocopherol supports a skin-kind application that feels comfortable throughout the day.\u003c\/li\u003e\n\u003cli\u003eIntense magnetic black pigment builds from natural to bold, giving you control over the finish with every coat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 13 ml, this mascara is a considered everyday staple. If you value ingredient transparency and a brush that actually does the work, Mascara Magna is a straightforward, well-formulated choice.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969865269583,"sku":"5008","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Mascara_Magna_Volume_7340074750085_P1.png?v=1758266286"},{"product_id":"oil-serum-hydration-booster","title":"OIL SERUM HYDRATION BOOSTER","description":"\u003cp\u003eThe IDUN Minerals Oil Serum Hydration Booster delivers 99.7% natural oils in a lightweight, skin-kind formula that works as a standalone treatment or blended into your daily moisturiser. Certified by Kind To Biome, this vegan serum draws on a considered blend of olive-derived, oat, canola, and shea ingredients to support the skin barrier without heaviness or residue. Scandinavian simplicity at its most purposeful: a 30 ml glass bottle with a recyclable pipette dropper that makes dosing precise and waste minimal.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e99.7% natural oils including Hydrogenated Ethylhexyl Olivate, Avena Sativa Kernel Oil, and Shea Butter Ethyl Esters\u003c\/strong\u003e deliver layered moisture that absorbs without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKind To Biome certified and vegan\u003c\/strong\u003e formula supports skin microbiome balance, suitable for sensitive and reactive skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible application\u003c\/strong\u003e works morning or evening, used alone or mixed with cream for a customised hydration routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlass bottle with combustible pipette\u003c\/strong\u003e in a fully recyclable format, aligned with IDUN Minerals' ongoing sustainability commitments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse a few drops of the Oil Serum Hydration Booster as the final step in your evening routine, or blend it into your daytime moisturiser for a seamless, skin-kind boost throughout the day.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969865040207,"sku":"7112","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Oil_Serum_7340074771127_P1_1_aeed1ec4-ac70-4de7-b34a-ed8bcf4383ca.png?v=1758266288"},{"product_id":"mineral-rich-night-cream-1","title":"MINERAL RICH NIGHT CREAM","description":"\u003cp\u003eIDUN Minerals Mineral Rich Night Cream is a vegan face cream built around a simple, skin-kind philosophy: give skin what it needs overnight, nothing more. Shea butter and cocoa seed butter deliver deep, lasting moisture while oat kernel oil and canola oil support the skin's surface through hours of rest. 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Canola oil, oat oil, olive oil, shea butter, and sunflower wax work together to soften and condition lips without heaviness, leaving a supple, comfortable finish that settles in rather than sitting on top.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive plant-derived actives\u003c\/strong\u003e including shea butter and oat oil provide nourishing moisture that supports the lip barrier through repeated daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngled applicator\u003c\/strong\u003e allows precise, generous application directly to lips or other dry areas without the need for a separate tool.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTube produced in Sweden from Green PE\u003c\/strong\u003e, a material derived from renewable resources, with both the cap and tube recyclable as plastic waste.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 15 ml, this lip balm care and repair cream is a practical everyday staple that fits a low-waste routine without compromise. 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At 50 ml, this vegan face balm combines 3% niacinamide, hydrolyzed hyaluronic acid, Swedish canola oil, and Nordic oat oil in a rich, creamy texture that feels substantive without heaviness. 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A mild fragrance carries a light scent of summer and sea breeze, keeping the sensory experience as understated as the formulation itself.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargeted ingredient transparency:\u003c\/strong\u003e panthenol strengthens, betaine conditions, and apple stem cell extract helps revitalize hair that has been stressed by heat or environmental exposure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan foam formula:\u003c\/strong\u003e cleanses thoroughly without stripping, making it suitable for dry or compromised hair that benefits from a gentler lather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular packaging:\u003c\/strong\u003e the 250 ml bottle is made from 100% recycled light-coloured plastic; separating the cap from the bottle keeps both streams recyclable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair it with the IDUN Minerals Repair \u0026amp; Care Conditioner for a complete routine, or use it alone as a low-waste, ingredient-clear shampoo that works quietly and consistently.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969865990479,"sku":"7401","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Repair_And_Care_Shampoo_7340074774012_P1_2815b1c2-9870-48d2-a739-15c4a36ad278.png?v=1758266288"},{"product_id":"liv-all-in-one-mascara-1","title":"LIV ALL-IN-ONE MASCARA","description":"\u003cp\u003eThe LIV ALL-IN-ONE MASCARA from IDUN Minerals brings Scandinavian simplicity to your lash routine, a vegan formula developed in cooperation with Swedish researchers and dermatologists for all skin types, including sensitive. 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Betaine, a gentle humectant derived from plant sources, rounds out the formula with softening hydration. A light fragrance finishes each wash with a subtle summer and sea breeze note.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower extract (Helianthus Annuus Seed Extract)\u003c\/strong\u003e provides a protective layer that helps reduce moisture loss between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProvitamin B5 and vitamin E\u003c\/strong\u003e work together to strengthen hair and support a smoother, more resilient surface over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApple stem cell extract and betaine\u003c\/strong\u003e bring revitalizing and softening action to hair that feels brittle or depleted.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt 250 ml \/ 8.45 fl oz, this conditioner fits easily into a low-waste routine. 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A straightforward choice for anyone with fine hair who wants more volume and less compromise.\u003c\/p\u003e","brand":"IDUN Minerals Inc.","offers":[{"title":"Default Title","offer_id":55969865892175,"sku":"7404","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1530\/0175\/files\/IDUNMinerals_Volume_And_Care_Conditioner_aaeeb418-8d87-414a-8cf7-b79960552a73.png?v=1758266287"},{"product_id":"mineral-intense-moisture-serum-1","title":"MINERAL INTENSE MOISTURE SERUM","description":"\u003cp\u003eThe IDUN Minerals Mineral Intense Moisture Serum brings Scandinavian simplicity to daily hydration, pairing 3% niacinamide with hydrolyzed hyaluronic acid in a lightweight, vegan-texture formula that absorbs cleanly without heaviness. 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