Beroea

rating tier conscious

Beroea

brand rating & evaluation
overall rating: Conscious
rating tier conscious

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).

See how we rate.


The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

overview

sustainability
7.5 out of 10
non-toxic
10.0 out of 10
social responsibility

about

Beroea Wellness is a Syrian & Lebanese natural skincare brand. They specialize in authentic Aleppo soap alongside related products like herbal-infused soaps and a liquid castile soap. 

Highlights:

  • Palm-oil-free, all-natural formulations
  • Plastic-free packaging
  • Solid bar alternatives to liquid soap
  • Cruelty-free (no animal testing) with vegan options

sustainability

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Sustainability
score:
7.5 out of 10

details:

Packaging 

Beroea’s packaging consists primarily of paper materials for their soap bars. 

The bar soaps are also sold in recyclable cardboard boxes or wrappers, avoiding the use of plastic wrapping. Lidded products are packaged with minimal, paper-based materials, but their liquid soaps introduce some single-use plastic. The brand does not advertise any take-back or refill program for packaging.

Ingredient Sustainability

Beroea’s ingredient sustainability strengths are their  local ingredients, avoidance of high-impact inputs like palm oil and synthetics, and inherently biodegradable formulas. Their ingredient lists exclude synthetic petrochemicals, plastics, or environmentally persistent compounds. The soaps contain no SLS/SLES surfactants, microbeads, synthetic dyes, or other high-impact chemicals. Instead, they opt for oils, lye, and natural additives. All ingredients are inherently biodegradable. 

Energy Use & Footprints 

Beroea Wellness is a small-scale operation focused on artisanal production, which inherently keeps its absolute footprint lower than large mass-production brands. Nevertheless, the traditional soap-making process in Aleppo does consume significant energy and water. 

The brand relies on a resource-heavy traditional process (heat-intensive soap cooking) and has not implemented known emissions-reduction strategies or reporting.

Waste Management 

The brand shows only limited, basic efforts to minimize waste. It largely relies on a low-waste product format (bar soap) but does not have comprehensive waste or circularity programs. There is no evidence of refill systems, take-back programs, or use of upcycled materials that would qualify the brand for a higher score in this category.

Business Model 

Beroea’s business model aligns with slow consumption values: small product range, infrequent new launches, durable multi-use products, and marketing centered on heritage and quality rather than trendiness or impulse buys. They encourage consumers to buy natural products when needed, rather than a multitude of unnecessary items.

non-toxic

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Non-toxic
score:
10.0 out of 10

details:

Beroea’s product formulations are about as non-toxic as it gets in skincare. The brand prides itself on using edible-quality ingredients like olive oil, laurel berry oil, and honey. We found noo synthetic detergents, sulfates (like SLS), parabens, phthalates, artificial fragrances or colorants, silicones, or preservatives in the formulations.

social responsibility

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Social responsibility
score:

details:

Fair Labor 

Beroea appears to be supporting fair labor through its business model (engaging local artisans, paying homage to family trades, and stating fair trade as a value). While they lack formal certification or public audits, there’s no red flag of labor abuse in their operations. 

Animal Wellfare 

Beroea is cruelty-free and largely plant-based,  except for ethically sourced honey. 

Community Engagement  

Beroea’s community engagement seems limited. We found no information regarding external community service. The brand shows some social consideration by preserving heritage and supporting the local Aleppo soap community.