Packaging
Since 2010 the brand has offered products in refillable glass and plastic bottles, recyclable refill pouches, and bulk refill boxes. The 2.5-gallon refill boxes use 65% post-consumer recycled cardboard printed with eco-friendly inks, and an LDPE plastic liner that uses 86% less plastic than equivalent bottles. Customers can return used liners through a free closed-loop program, allowing Common Good to sanitize and reuse them indefinitely. Shipping boxes contain recycled content and are padded with recyclable paper (never bubble wrap).
Ingredient Sustainability
All Common Good formulations use plant-based and mineral-derived ingredients with some safe, biodegradable synthetics. Formulations avoid petroleum wherever possible, though some petro derived ingredients like Sodium Bezoate are present. Still Sodium Benzoate is readily biodegradable and of relatively low environmental concern compared to other petro-derived preservatives. Coconut and other plant oils replace crude oil derivatives, and even enzymes (like protease and amylase) are naturally sourced. Any palm oil derivatives are RSPO certified.
Energy Use and Footprint
Products are concentrated and effective without fillers, meaning fewer shipments and less energy per use. Common Good also partners with Route for carbon-neutral shipping, offsetting the emissions of customer deliveries. The company has not published a detailed carbon or energy report.
Waste Management
The brand's founding mission was to “reduce single-use packaging”, and it pioneered the modern refill movement for home care products. Consumers are encouraged to refill bottles “again and again,” either by purchasing refill pouches and boxes or by visiting one of many refill stations worldwide. Refill pouches themselves are a mono-material plastic that can be recycled where facilities exist. More impressively, the refill box liners can be returned (4 at a time) via a prepaid label; Common Good then sanitizes and reuses these liners indefinitely.
In manufacturing, concentrations and smarter formulations likely reduce chemical waste.
Business Model
Common Good's entire business model is built around slow consumption and reuse, encouraging customers to buy less often and reuse more. The company offers discounted refills and subscriptions, but notably discourages the cycle of constantly buying new bottles. Common Good's refill program is highly effective, with both local and online options.