Meow Meow Tweet

Meow Meow Tweet uses several sustainable practices to reduce environmental impact. Their packaging is predominantly plastic-free, with most products housed in biodegradable, compostable paper, metal, or glass containers. They were the first to introduce a deodorant in a 100% compostable tube and have a closed-loop, zero-waste refill program that lets customers buy in bulk and return used containers.

Although a small amount of plastic (like in their pumps) is used for hygiene reasons, they offer a free recycling program through TerraCycle to ensure responsible disposal​. They are also committed to organic, non-GMO, and renewable ingredients, though expanding carbon-neutral or renewable energy initiatives would further enhance their score.

Meow Meow Tweet uses 100% plant-based, vegan, and cruelty-free ingredients, avoiding toxic chemicals like parabens, sulfates, and synthetic fragrances. Their products are formulated with organic oils, cold-pressed botanicals, and steam-distilled essential oils, which are raw and unrefined to maintain their natural properties​. The brand's palm oil-free formulations further protect vulnerable ecosystems. They do not list certifications like EWG Verified, which could increase transparency and provide additional credibility.

The brand is a Certified B Corporation, meaning they meet high social and environmental performance standards. They redistribute a portion of their profits to support grassroots organizations, particularly those helping BIPOC and LGBTQIA+ communities. Their products are handcrafted in small batches in their New York facility, better guaranteeing fair labor practices and supporting the local economy. While their community engagement is strong, transparency around supply chain labor conditions and certifications such as Fair Trade or SA8000 could enhance this area.