about the brand
AuTerra is a South African jewelry brand that specializes in creating minimalist, eco-friendly pieces handcrafted from precious metals recycled from electronic waste (e-waste).
certifications
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Auterra
Brand Rating & Evaluation
Overall Rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. These are a few factors influencing this brand's score:
sustainability practices
AuTerra prioritzes the use of eco-friendly materials, including recycled silver and gold extracted from e-waste. This approach reduces the demand for newly mined metals and mitigates environmental degradation associated with traditional mining practices. The company reuses its metal scraps to minimize waste and handcrafts its products, which helps lower its carbon footprint.
By focusing on recycling e-waste, AuTerra addresses the growing global issue of electronic waste disposal, transforming discarded electronics into valuable jewelry pieces. This process both conserves natural resources and reduces the environmental impact of e-waste.
However, while AuTerra's use of recycled materials and waste reduction strategies are commendable, the company provides limited publicly available information regarding its overall carbon footprint, energy consumption, or specific measures taken to achieve carbon neutrality. Greater transparency in these areas would enhance the credibility of their environmental claims.
ingredients & materials
Ingredients & materials as they pertain to consumer health are not evaluated in brands that produce only jewelry. Learn more about how we rate.
social responsibility
AuTerra manufactures its products in-house with a small team. This approach allows for greater control over working conditions and labor standards. The company traces its entire supply chain, ensuring transparency in sourcing and production.
However, it is unclear whether AuTerra ensures the payment of a living wage throughout its supply chain. Additionally, while the company traces its supply chain, the extent of third-party verification or auditing to confirm ethical labor practices is not specified. Providing detailed information on labor conditions and wage standards would strengthen their commitment to social responsibility.
certifications
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