Brand Rating:

All Good

Conscious

8/10

Score 8/10

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

B Corporation Certified

Climate Neutral Certified

Leaping Bunny

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Rated: June 04, 2026
Category: Beauty care
Subcategory: Body Care

Overview:

Sustainability 7.1/10

Non-toxicity 8.0/10

All Good Body Care is a women-owned, California-based body care company that makes mineral sunscreens, lip balms, deodorants, body lotions, and herbal salves using certified organic, plant-based ingredients grown in part on the brand's own regenerative herb farm.

Highlights

Climate Neutral Certified
Certified B Corporation
Reef-safe mineral sunscreens

Sustainability

score : 7.1/10

Packaging

The brand favors glass jars for products like the All Good Goop balm and metal tins for sunscreen butters, both of which are recyclable and easy to reuse. Aluminum tubes appear on travel-friendly products like Goop on the Go. These materials are durable, endlessly recyclable, and align well with circularity principles.

Where plastic remains, the brand has actively worked to increase post-consumer recycled (PCR) content. Lip balm and sunstick tubes are made from a minimum of 50% PCR plastic, with sport and kids sunscreen tubes moving to 65% PCR tubes and 100% PCR caps.

The sunscreen spray uses a bag-on-valve system with compressed air rather than chemical propellants, which is a meaningful upgrade over conventional aerosol packaging.

There is no formal take-back, refill, or buyback program, though gallon bulk jugs are available for retailers and zero-waste shops that offer in-store refills. The brand does not currently hold plastic-neutral or plastic-negative certifications, and there is no use of home-compostable biomaterials.

Ingredient Sustainability

All Good leans heavily on certified organic, plant-based ingredients, with USDA / Oregon Tilth Certified Organic designations on the majority of botanicals.

The flagship Goop balm is a particularly strong example: olive oil, calendula, comfrey, plantain, lavender, and yarrow are all certified organic, and the calendula in particular is grown on the brand's own farm in Morro Bay using regenerative practices.

Across the broader line, the supporting cast includes several other lower-impact botanicals: jojoba oil (drought-tolerant and perennial), aloe vera (thrives on minimal water), sunflower seed oil, safflower seed oil, rosehip seed extract, raspberry seed oil (a byproduct of the fruit industry), green tea extract, and chamomile. These ingredients sit in the more sustainable tiers and reflect thoughtful formulation choices.

A few ingredients in specific products warrant closer attention. The Rose Geranium & Jasmine deodorant contains rose geranium and jasmine, both of which can be unsustainable at scale. There is no indication that these ingredients are sourced from regenerative or biodynamic systems. On the synthetic side, the formulations rely overwhelmingly on lower-impact options. Glycerin, citric acid, tocopherol, sodium hyaluronate, sodium stearoyl glutamate, polyglyceryl esters, and caprylyl glycol are all biodegradable and derived from renewable feedstocks.

Energy Use and Carbon Footprint

The brand is Climate Neutral Certified, meaning it has measured, reduced, and offset its operational carbon emissions through a third-party verified process. Production happens in a solar-powered factory in California, which directly reduces Scope 2 emissions from electricity use. The brand has been recognized as a B Corp "Best for the World" honoree in the Environment category multiple years running, which signals top-decile performance against thousands of certified peers on environmental metrics.

Manufacturing on the same property as the calendula farm shortens the supply chain for one of the brand's signature ingredients, eliminating the freight emissions associated with sourcing it elsewhere. The brand also operates at a relatively small scale, which typically corresponds to a lower absolute carbon footprint than mass-market competitors.

Waste Management

All Good takes a practical approach to waste reduction. The All Good Goop is a clear example of a multi-purpose product designed to replace several single-use items: it's marketed as cuts, scrapes, dry skin, eczema, diaper rash, chapped lips, blisters, and cuticle balm in one jar. The brand actively encourages customers to clean and reuse glass jars and spray bottles after use, with suggested second-life applications listed on its website.

Where the brand falls short of the top tier is in the absence of a direct-to-consumer refill or buyback program.

Business Model

All Good operates on a slow, evergreen model. The product line has remained relatively stable for years, anchored by the original All Good Goop, the mineral sunscreens, and a small selection of lip balms, body creams, and deodorants. The brand does not chase seasonal trends, release frequent limited-edition drops, or push impulse-buy promotions. Marketing messaging consistently emphasizes outdoor performance, durability, and multi-use functionality rather than novelty.

Many products are designed for genuine longevity and broad utility.

Non-toxicity

score : 8.0/10

The brand's formulations avoid the heavily problematic synthetic preservatives, fragrances, and UV filters that drive most safety concerns in conventional body care. There are no parabens, no phthalates, no formaldehyde or formaldehyde-releasing preservatives, no synthetic fragrance or "parfum”.

The Goop balm is essentially a clean herbal infusion: olive oil, beeswax, calendula, comfrey, plantain, lavender, yarrow, and vitamin E, with no preservatives required thanks to its anhydrous formulation. The lip balms follow the same simple herbal-and-oil approach, with non-nano zinc oxide added in the SPF versions. T

The mineral sunscreens use non-nanoparticle zinc oxide as the only active sun filter, which is well-tolerated topically and does not absorb into the bloodstream the way chemical sunscreen actives do.

A few synthetic ingredients in the moderate-risk range show up in specific products. Polyhydroxystearic acid and butyloctyl salicylate appear in the sunscreens as dispersing aids for zinc oxide. These are not on the most-concerning lists but sit in the low-to-moderate category rather than the cleanest tier.

The brand's EWG Skin Deep ratings are consistently in the Low Hazard band across products, including sunscreens, deodorants, lip balms, and Goop.

Social Responsibility

score : 8.0/10

Fair Labor

All Good is a small, women-owned business that manufactures its own products in Morro Bay, California, near its herb farm. Production in the United States places workers under federal and California labor law, which includes strong worker protections and a minimum wage well above the federal floor. The brand's certified B Corporation status is the strongest signal here: B Corp certification requires meeting verified social and environmental performance standards, including worker treatment, wages, and benefits, and the brand has been a B Corp "Best for the World" honoree in the Governance category, which evaluates ethics, mission protection, and stakeholder consideration.

Community Engagement

All Good is a longstanding 1% for the Planet member, meaning it commits at least one percent of annual sales to environmental nonprofits. The brand actively supports environmental education and restoration projects, and is publicly involved with Green America, Save Our Snow, and United Plant Savers, the latter of which works specifically on protecting at-risk medicinal plant species. This is a meaningful alignment with the brand's plant-based product focus and shows community engagement that connects directly to its mission.

Animal Welfare

All Good is Leaping Bunny Certified, the gold-standard cruelty-free certification, which requires that neither the brand nor any of its ingredient suppliers conduct or commission animal testing. The brand is also a PETA Caring Consumer participant, adding a second layer of cruelty-free verification.

The brand is mostly vegan but not entirely. Beeswax appears in a handful of products.

The brand discloses that its beeswax is sourced from a fellow B Corporation it describes as treating its bees ethically and sustainably, which is meaningful context, though the specific certification standard for the bee operation is not named publicly.

The majority of products, including the entire deodorant line, the body creams, and the standard sunscreens, are fully vegan.