Brand Rating:

by Humankind

Conscious

8/10

Score 8/10

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Rated: October 15, 2025
Category: Beauty care
Subcategory: Haircare

Overview:

Sustainability 7.0/10

Non-toxicity 10.0/10

By Humankind is a personal care brand that creates sustainably minded haircare, skincare, and oralcare products with a heavy focus on their refill model.

Highlights

• Sustainable ingredient sourcing

• Solid bar shampoos and conditioners

• Sustainable packaging initiatives

• Refill program

Sustainability

score : 7.0/10

Packaging

By Humankind's refillable containers are made from plastic. They are designed with reuse in mind, and offer refills in plastic-free packaging. This packaging is made from a few different materials. Oralcare refills come in a compostable pouch made from kraft paper and a sugar based lining, deodorant refills come in compostable paper tubes but include some plastic components, and handsanitizers and hair/body care come in aluminum containers. The brand provides clear disposal instructions for all their products and packaging.

Ingredient Sustainability

By Humankind is very transparent about their ingredients used and even offers a full index for customers. They use several palm oil derivatives but these are RSPO certified (sourced sustainably and ethically). They opt for more sustainable alternatives to common industry ingredients, like plant-based squalane over shark harvested squalene, or preservatives like ethylhexylglycerin over parabens. The vast majority of ingredients are sourced from low-impact crops.

Energy Use and Footprint

By Humankind claims to be a carbon neutral brand, achieved in 2019 through offsetting, though it's unclear if this is certified by third parties. There is little other information avaiable regarding energy usage and carbon footprint.

Waste Management

There is little information available regarding waste management and mitigation strategies in production.

Business Model

The brand offers a clearly evergreen selection with essentially zero product churn or trend based marketing. They also focus heavily on their refill business model, which aims to cut down on single use waste.

Non-toxicity

score : 10.0/10

By Humankind creates formulations that are safe and non-toxic. They follow stricter EU guidelines and list out all the common potentially or known toxic ingredients they exclude, including all parabens, phthalates, sulfates, synthetic dyes and fragrances, chemical sunscreens, and more.