Packaging

The brand states its packaging is 100% recyclable and made using wind power, vegetable-based inks, and sustainable paper. The brand explicitly states its commitment to glass over plastic for the body wash category: "We broke up with plastic a long time ago and we are never ever ever getting back together.”

The brand's own FAQ references "sustainable paper" for paper packaging but does not specifically claim FSC certification. Limitations are significant. The brand publicly claimed "Plastic Negative" certification in a 2023 Retail Beauty interview, but this certification cannot be independently verified through rePurpose Global's directory, Plastic Bank's brand lists, or any other plastic offset certifier's public records as of the current research date. The brand's glass bottles are described as using "thick, sturdy glass" but specific post-consumer recycled (PCR) content percentages are not consistently disclosed for fragrances or body care. A 2024 third-party sustainability guide references a TerraCycle empties return program offering a 20% discount on next purchase, but this could not be confirmed on the brand's own website in current form and should be verified directly.

Ingredient Sustainability

By/Rosie Jane's ingredient sustainability profile is moderate, with specific organic-certified ingredients at the base level and a mix of essential oils with safe synthetics across fragrance compositions. The brand uses certified organic sugar cane alcohol and organic fractionated coconut oil across fragrance formulations. The brand positions itself as "always choose sustainably harvested and sourced ingredients" with a 4,000-ingredient no-use list.

Essential oils visible in the INCI lists include Abies Sibirica (fir needle), Citrus Aurantium Dulcis (orange peel), Citrus Limon (lemon peel), and Myroxylon Pereira (Balsam Peru) in LAKE and DULCE. Balsam Peru (from the Myroxylon balsamum tree native to Central America) has documented sensitization concerns and its sustainability profile depends on sourcing. The brand does not disclose whether its Balsam Peru is wild-harvested sustainably or cultivated. Citrus oils are generally sustainable at current production levels when sourced through conventional or organic-certified supply chains, and the brand does not specifically disclose origin for individual citrus oils.

Limitations exist in ingredient sustainability disclosure. The brand does not disclose specific sourcing origins for individual botanical ingredients. No Fair Trade, Fair for Life, or Rainforest Alliance certifications are disclosed for any ingredients. No USDA Organic or COSMOS Organic product-level certifications are disclosed (only ingredient-level organic for alcohol and fractionated coconut oil). The brand does not disclose whether its essential oils are sourced through certified organic supply chains or conventional suppliers.

Body care products use plant-based extracts (organic white tea, pine bark, cocoa) that reflect the brand's ingredient philosophy. However, detailed INCI disclosure for body wash and body oil products is limited in publicly available sources. For a fragrance brand with the stated supply chain visibility of in-house manufacturing, more specific sourcing disclosure would be expected to support higher scoring.

Energy Use & Carbon Footprint

By/Rosie Jane is The Climate Label certified through the Change Climate Project. This is a third-party-verified climate certification that requires measured emissions inventory, transition planning, and project funding to reduce emissions.

The Climate Label certified brands must establish near-term actions to reduce greenhouse gas emissions within the next 12-24 months. By/Rosie Jane's published transition plan includes implementing energy conservation measures to reduce consumption of gas and fossil fuels (oil, diesel, other fuels) by 50% in headquarters, working with manufacturers to install onsite solar to power 50% of energy use in all locations, transitioning 50% of front office electricity to renewable electricity (solar, wind), transitioning from 75% of non-carbon neutral shipping partners (USPS) to carbon neutral shipping partners (UPS, FedEx, DHL), reducing carbon footprint by using local manufacturers and increasing in-house capabilities, and eliminating single-use plastics on all products as a near-term goal.

Limitations exist. The brand's transition plan references a "goal to be 100% carbon-neutral by 2023,” which suggests the climate plan was written before or around 2023 and the stated target year has passed. Whether the brand achieved this goal or how it has since updated the target is not clearly documented in current publicly available sources. The Climate Label certification is ongoing, so the certification itself remains active, but the specific carbon neutrality target requires updating in the public-facing transition plan.

Waste Management

By/Rosie Jane's waste management strategy combines a limited refill program with stated recyclable packaging commitments. The body wash refill program enables customers to refill their body wash bottle twice, extending product life by 3x and reducing packaging waste for participating customers.

Business Model

By/Rosie Jane operates a founder-led, independently owned business model with several structural commitments that go beyond typical beauty industry norms. The brand is founded and led by Rosie Jane Johnston, who remains CEO, and has no reported parent company or investor conglomerate ownership.The brand is a verified 1% for the Planet member since March 2021, committing 1% of annual sales to environmental nonprofit partners. Small-batch production supports slow consumption and avoids overproduction waste. The founder started the brand by hand-mixing fragrances at her kitchen table and has scaled while maintaining the in-house production model