Cosmaline

rating tier average

brand rating & evaluation

Cosmaline

brand rating & evaluation
overall rating: Average
rating tier average

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).

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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

certifications:

 GMP Certified
ISO 9001
ISO 14001

learn more about these certifications*

overview

sustainability
5.2 out of 10
non-toxic
5.5 out of 10
social responsibility

about

Cosmaline is a Lebanese personal care brand that offers a wide range of haircare, skincare, and body care products.

Highlights:

  • Cruelty-Free
  • Clean ingredients
  • Sustainable Packaging

sustainability

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Sustainability
score:
5.2 out of 10

details:

Packaging

Cosmaline’s packaging is primarily plastic-based (bottles, tubes, etc.), but the brand has taken steps to improve its sustainability. Recycled materials are increasingly used. Cosmaline has raised recycled plastic content in packaging from ~20–30% to as high as 50–60%. Most packaging components (bottles, caps) are conventional plastics that are technically recyclable, and the company’s efforts suggest a shift toward post-consumer recycled (PCR) plastics in its product containers.

Cosmaline runs a consumer recycling initiative to mitigate packaging waste. Customers are encouraged to return empty Cosmaline bottles and containers, which the company then collects for proper recycling.

However, plastic packaging remains the dominant format, and the brand has not eliminated single-use plastics nor introduced refillable or biodegradable packaging options.

Ingredient & Material Sustainability

Cosmaline emphasizes “green” ingredients in many of its products. Many Cosmaline formulas do include plant-based ingredients, oils, and extracts. For example, the Nutritive Oleo Hair Mask is enriched with almond and macadamia oils, and the Kids Natural line uses botanical extracts like strawberry, sage, yarrow, nettle, and birch in a mild, sulfate-free base. The brand also avoids certain unsustainable inputs: for instance, no microplastic beads are evident in its scrubs or cleansers, and its “Soft Wave Kids Natural” products are free from silicones, phthalates, colorants, and sulfates.

That said, not all ingredients are eco-friendly. Cosmaline still formulates with some petrochemical-derived surfactants and polymers in conventional product lines. 

The Soft Wave adult shower gels use surfactants like Sodium Laureth Sulfate (SLES) and TEA-Lauryl Sulfate,cleansers that are readily biodegradable but derived from petroleum (and possibly palm oil) with significant manufacturing footprints.

One area with inherently heavy chemical use is hair color products. Cosmaline’s permanent hair dyes contain ammonia and conventional dye agents. Overall, Cosmaline is making progress in ingredient sustainability by maximizing natural content and eschewing certain high-impact chemicals, but it still utilizes a mix of conventional synthetic ingredients where necessary.

Energy Use & Carbon Footprint

Cosmaline demonstrates a proactive approach to reducing its carbon and energy footprint in production. The company operates a large, modern manufacturing plant in Lebanon and has invested in renewable energy on-site. 

Cosmaline and its sister company Pharmaline launched waste-heat recovery projects to generate steam and hot water for production without using new fuel. These projects, operational by late 2024, are estimated to save another 280 metric tons of CO₂ per year.

Cosmaline also implements energy and resource monitoring. It uses RO (reverse osmosis) water treatment and water meters to conserve water in production, and generally follows ISO 14001 guidelines to manage environmental impact. These actions suggest a systematic approach to minimizing waste and emissions in operations. 

However, the company has not released a comprehensive carbon or sustainability report with quantitative footprint data beyond these project-specific savings.

Waste Management

Cosmaline integrates recycling and waste reduction into its operations.

The brand reports that it “recycles [its] waste” and has strict guidelines for handling chemical waste safely. This includes proper storage, usage tracking, and disposal of any hazardous materials in compliance with regulations.

In terms of product and packaging waste, Cosmaline’s aforementioned bottle return program directly addresses post-consumer waste. Customers returning empty containers ensures those plastics are diverted from landfill and funneled into recycling streams.

While the company has solid programs, there’s still reliance on single-use packaging and no mention of compostable or refillable systems that would eliminate waste generation.

Business Model

Cosmaline does not position itself as a slow consumption brand; instead, it focuses on innovation and meeting “a cross-section of customer needs and aspirations”, implying a strategy of offering many product types and expanding its market presence. However, unlike truly slow-consumption brands, Cosmaline has not shifted to service-based models (e.g., refill stations or package-free sales) nor does it limit its product launches to only the essentials. Its product lineup is extensive and regularly updated with new offerings, consistent with a traditional growth-oriented model. There is also no evidence of limiting production runs or encouraging customers to buy less.

non-toxic

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Non-toxic
score:
5.5 out of 10

details:

Across the product line, Cosmaline has largely phased out parabens as preservatives. None of the ingredient lists we reviewed contain parabens, and instead rely on milder preservatives like phenoxyethanol and organic acids/salts (potassium sorbate, sodium benzoate) which are considered safe in cosmetic use. The brand also avoids other high-risk additives such as triclosan and formaldehyde-releasing preservatives, which some mainstream products still use. Its deodorant sprays, sold under the Symi line, contain no aluminum chlorohydrate and no triclosan, focusing purely on odor-masking without controversial antibacterial agents.

Cosmaline’s heavy use of plant-based ingredients also generally contributes to non-toxicity;  botanical oils and extracts (e.g., aloe vera, almond oil, sage extract) are typically safe and beneficial for skin. 

However, there are a few points of concern: one notable ingredient found in a Cosmaline shower gel formula is Butylphenyl Methylpropional (also known as Lilial). This fragrance component has been banned in the EU (as of 2022) due to potential reproductive toxicity. Its presence in the ingredient list suggests either an older formulation or use in markets where it’s still permitted.

Overall, Cosmaline’s mainstream products are formulated to be safe for their intended use, and the brand actively eliminates many suspect chemicals that consumers worry about. The presence of a few concerning ingredients (e.g., certain fragrance allergens or hair-dye actives) prevents it from being a perfect record, but those are limited to specific product types. Importantly, no systemic health red flags (like long-term carcinogens or banned substances) are broadly present in their range, and the company complies with international safety standards.

social responsibility

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Social responsibility
score:

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Fair Labor

Cosmaline asserts strong ethical commitments to its workforce and those involved in production. Being based in Lebanon and part of a larger conglomerate, Cosmaline abides by Lebanese labor laws and has its own corporate ethos valuing employees.

Cosmaline also states it follows strict ethical guidelines that support human rights. While details are not given, this likely includes no child labor, no forced labor, and compliance with safety regulations at the factory. The manufacturing facility is modern and high-capacity, implying a safer, regulated environment for workers (compared to, say, informal workshops). In the supply chain, however, less is known. Cosmaline sources ingredients from various suppliers globally. The brand mentions sourcing from “ethical suppliers”, which implies they try to choose partners who respect labor and environmental standards, but we lack specifics.

Animal Welfare

The brand is proudly 100% cruelty-free, meaning it does not test any of its products or ingredients on animals. This stance is significant, as it aligns with global ethical standards and likely required Cosmaline to refuse any markets that mandate animal testing. 

Although not proved through certifications cosmaline highlights its cruelty-free commitment in its sustainability messaging and social media. 

In terms of product ingredients, Cosmaline’s offerings appear to be largely vegan-friendly as well. Our ingredient review did not spot any obvious animal-derived ingredients (like collagen, carmine, beeswax, lanolin, etc.) in the sampled products.

Many formulas rely on plant oils or synthetic alternatives. One of Cosmaline’s sub-brands is literally called “Soft Wave Kids Natural,” which is fully plant-based. The only potential non-vegan ingredient could be something like honey or milk protein in some skincare or a “Silky” hair line that might hint at silk protein (derived from silkworms), but no such ingredient was explicitly seen in the lists. 

Community Engagement

 

Cosmaline’s website has a section for “NGO Donation”, implying a partnership or program where either the company donates a portion of proceeds to NGOs or facilitates customer donations to certain causes. Cosmaline also ran social media content to educate consumers on sustainability (encouraging reusing, planting trees, etc. While not a direct charitable contribution, this educational approach contributes to community awareness on important issues. It’s a form of corporate social responsibility to leverage their platform for public good beyond just selling products.