Brand Rating:

Crunchi

Conscious

8/10

Score 8/10

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

EWG Certified

Leaping Bunny

Plastic Neutral Certified

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).
See how we rate.

Rated: October 15, 2025
Category: Beauty care
Subcategory: Makeup

Overview:

Sustainability 7.0/10

Non-toxicity 9.0/10

Crunchi is a U.S. based clean beauty brand that focuses on toxin-free products and plastic waste reduction.

Highlights

• Sustainable ingredient sourcing

• Plastic-free packaging

• Women owned business

• Non-toxic formulations

Sustainability

score : 7.0/10

Packaging

Crunchi has eliminated plastic from its primary packaging for all products. Instead of plastic containers, Crunchi uses alternatives like glass and aluminum (forever recyclables), or paper-based materials. Solid and powdered products often come in sustainable paperboard or plant-based packaging. One notable innovation is the translucent finishing powder, which comes in a 100% plant-based, biodegradable container. When plastic secondary components (like caps, lids, or pump mechanisms) are necessary, Crunchi uses recyclable plastic that is free of BPA, BPS, phthalates, and other harmful additives. All shipping boxes and packing materials are made from 100% recycled, recyclable paper.

Ingredient Sustainability

Crunchi's formulations mostly utilize ingredients sourced from low impact crops. Potentially unsustainable ingredients like palm oil derivatives are certified RSPO sustainable. There are some silicones and esters that, while non-toxic, do not readilybiodgrade and can accumulate in marine ecosystems. Nevertheless, Crunchi generally performs very well in ingredient transparency and sustainable sourcing.

Energy Use and Footprint

Crunchi has not publicly provided details on its energy usage or carbon emissions, instead focusing its sustainability narrative on packaging and ingredient safety.

Waste Management

Crunchi's approach to waste management centers on reducing waste at the source and promoting recycling to keep materials out of landfills. A cornerstone of this effort is Crunchi's status as Plastic Neutral Certified through its partnership with 4ocean. By using reusable pallet covers instead of disposable plastic stretch wrap in warehouses, Crunchi prevents significant plastic waste upstream.

Business Model

Crunchi has a generally evergreen collection with minimal seasonal or trend-driven product churn.

Non-toxicity

score : 9.0/10

Crunchi publishes a “Banished Ingredients” list that includes over 10,000 ingredients which “don't make the cut” for use. If an ingredient has credible links to adverse health effects, or even suspicions of such, Crunchi will avoid it. The company prioritizes organic sourcing to “significantly reduce the possibility of pesticides” and other contaminants in its products. For customers with sensitivities, many of Crunchi's formulas are also free of gluten and common allergens. This commitment has been recognized by third parties as well, with several Crunchi products attaining the EWG Verified® seal.