Brand Rating:

Eco Roots

Conscious

8/10

Score 8/10

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Rated: October 15, 2025
Category: Beauty care
Subcategory: Skincare

Overview:

Sustainability 8.0/10

Non-toxicity 6.0/10

Eco Roots is a small, woman-owned personal care brand with a focus on sustainable packaging and ingredient sourcing.

Highlights

• Plastic-free packaging

• Dry-bar alternatives to liquid shampoos and conditioners

• Small, woman-owned business

Sustainability

score : 8.0/10

Packaging

Eco Roots does all product and shipping packaging 100% plastic free. Packaging is entirely recyclable or compostable, though the specific details for each product package are not readily available

Material Sustainability

Eco Roots uses a limited number of plant based ingredients in almost all their formulation, almost all of which are sourced from low-impact crops. There are some exceptions like cocoa butter, which can be sustainably and ethically sourced when properly specified, however, Eco Roots does not yet specify where they source their cocoa butter. Also, Eco Roots uses FD&C Colorants (Blue #1, Red #40, Yellow #6, Lemon #5), in at least one product, which are petrochemicals and linked to fossil fuel pollution.

Energy Use and Footprint

There is little available information regarding energy use or carbon footprint mitigation by Eco Roots. The brand is a small business and overall footprint is likely significantly lower than industry standards. Dry-bar shampoos and conditioners reduce energy consumption in manufacturing and shipping emissions significantly.

Waste Management

There is no available information regarding waste management or mitigation strategies in production. Eco Roots is a small business and likely contributes significantly less waste than industry standards. The brand produces dry-bar alternatives to traditional liquid haircare products, which helps to reduce manufacturing waste.

Business Model

The brand offers a mostly evergreen collection with limited seasonal or trend-driven items.

Non-toxicity

score : 6.0/10

Eco Roots' formulations are mostly non-toxic but some specific products include notable exceptions. This includes FD&C Colorants (synthetic dyes). These carry minor risks for sensitive individuals. Red #40 and Yellow #6 have controversial links to hyperactivity in children when ingested, but this is unproven in topical use.