Everist
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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
overview
about
Everist is a sustainably focused clean hair and skincare brand that creates waterless concentrate alternatives to traditional liquid soaps and shampoos. Highlights
• Sustainable and plastic free packaging
• Carbon Neutral company
• Ocean Positive certified
• Woman-owned business
• Sustainable and non-toxic ingredient sourcing
• Concentrate alternatives to traditional liquid personal care products
sustainability
details:
Packaging
Everist's product packaging is almost entirely 100% aluminum (a forever recyclable). Only the product caps are made from plastic, and Everist has implemented an incentivized “cap back” collection program for them. External and shipping packaging is 100% recyclable paper and plastic free. Boxes and cartons are also compostable (though it's unclear if they are home compostable).
Ingredient Sustainability
Everist's ingredients are vegan and plant-based. They avoid all petrochemicals and source most ingredients from low-impact crops. There are minor exceptions where ingredient sourcing can lead to overharvesting (ex. Baobab) and specific sourcing details aren't available for these. Still, almost all ingredients used are sustainable. The brand is abundantly transparent about their ingredients and derivatives.
Energy Use and Footprint
Everist is a certified climate neutral brand. They partner with Bluebird to track and offset all emissions across their supply chain. They also partner with SeaTrees to contribute actively to regenerative projects through carbon credits.
Waste Management
Everist makes waterless bodycare and haircare concentrates that significantly reduce water consumption and waste during production, as well as reduce shipping emissions.
Business Model
The brand offers an entirely evergreen product selection with minimal to no product churn. They avoid trend-driven, seasonal, or limited-edition products.
non-toxic
details:
Everist creates exceedingly non-toxic formulations. They avoid synthetic and petroleum derived ingredients as well as any parabens, sulfates, phthalates, and synthetic fragrances. There are some minor ingredients such as Limonene & Citral, which could provoke individuals with severe fragrance allergies or sensitivities. They are incredibly transparent about all ingredients, including those they avoid, even presenting EWG scores for individual ingredients.
social responsibility
details:
Everist actively contributes to an array of environmental and regenerative initiatives and programs. These efforts have won them Ocean Positive certification. They are vegan and cruelty free and are certified by Leaping Bunny. There is little information about fair-labor practices across production and their supply chain.
