Brand Rating:

Friendly Soap

Top Choice

10/10

Score 10/10

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

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Rated: October 15, 2025
Category: Beauty care
Subcategory: Skincare

Overview:

Sustainability 7.0/10

Non-toxicity 10.0/10

Friendly Soap makes sustainable minded home cleaning and personal care products.

Highlights

• Plastic-free and recyclable packaging

• Dry-bar alternatives to liquid shampoos and conditioners

• Made with renewable energy

• Toxin-free

Sustainability

score : 7.0/10

Packaging

Friendly Soap's packaging is plastic free. All packaging, both product and shipping are made with recycled and recyclable materials, though exact details are not given.

Material Sustainability

Friendly Soap's formulations are sourced almost entirely from low-impact crops, inducing a number of ingredients that are sustainable upcycled from byproducts of other industries, including Citrus Limon Peel Oil (derived from lemon peels) and Oilve Seed Powder (byproduct of olive oil production).

There are some ingredients, including Patchouli Oil, Argan Oil, Tea Tree Oil, Cedarwood Oil, etc., that are either derived from high-impact (unsustainable) crops or carry risks of deforestation and overharvesting. The sourcing of these ingredients are not specified or verified as sustainable, which raises some concern.

Energy Use and Footprint

Friendly Soap uses 100% renewable energy in at least 96% of operations (verified by Ethy). They measure their emissions and footprint and are taking active steps to reduce it.

Waste Management

Friendly Soap uses the cold press method to manufacture their soaps and shampoos, which requires substantially less energy and produces zero by-products.

Business Model

The brand offers a mostly evergreen collection with limited seasonal or trend-driven items.

Non-toxicity

score : 10.0/10

Friendly Soap's formulations are free from drying alcohols, silicones, sulfates, SLS, parabens, phthalates, mineral oils, sulphates, PEGs, petroleum, silicones, propylene glycol, microbeads, talc, formaldehyde, oxybenzone, octinoxate and octocrylene, synthetic fragrances, perfume and colourants including animal-derived dyes (verified by Ethy). The brand's products are exceedingly non-toxic.