Brand Rating:

Gen See

Average

6/10

Score 6/10

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

PETA Cruelty-free & Vegan

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).
See how we rate.

Rated: October 15, 2025
Category: Beauty care
Subcategory: Skincare

Overview:

Sustainability 5.5/10

Non-toxicity 7.0/10

Gen See is a clean beauty cosmetics brand.

Highlights

• PCR recycled plastic

• Non-toxic

Sustainability

score : 5.5/10

Packaging

Gen See's packaging incorporates and average of 60% PCR for primary packages. Their cartons are made from 100% recycled, FSC-certified material and are recyclable and biodegradable.

Material Sustainability

Gen See's synthetic ingredients are mostly minimally harmful to the environment. They use environmentally non-toxic alternatives to many common and more harmful industry standards. As a cosmetics brand, their use of natural, plant derived ingredients is lower, but when they are included they mostly originate from low-impact crops.

Energy Use and Footprint

There is little to no publicly available data regarding energy use or carbon footprint.

Waste Management

There is little to no publicly available information regarding waste management or mitigation. There is no data about production or manufacturing.

Business Model

The brand's business model mostly prioritizes slow, intentional consumption. They avoid trend-driven, seasonal, or limited-edition products.

Non-toxicity

score : 7.0/10

Gen See formulations are free from aluminum powder and salts, animal derived ingredients, BHA, BHT, carbon black, cyclic silicones (D4, D5, D6), EDTA, ethanolamines (DEA, TEA, MEA, ETA), formaldehyde, fragrance, gluten, heavy metals, hydroquinone, nanoparticles, parabens, PEGS, phthalates, and sulfates.

There are some ingredients, including colophonium and synthetic polymers and dyes, that may be of concern for individuals with sensitive skin.