Brand Rating:

Innis Free

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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

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PETA Cruelty-free

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Rated: October 15, 2025
Category: Beauty care
Subcategory: Skincare

Overview:

Sustainability Coming soon

Non-toxicity Coming soon

Innisfree is a South Korean skincare brand under Amorepacific Corporation known for its use of natural ingredients sourced from Jeju Island and eco-friendly branding.

Highlights

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Sustainability

score : Coming soon

Innisfree has implemented a few initiatives to promote sustainability. The Green Forest Campaign focuses on reforestation effort and has helped to plant 260,000 trees between 2012 and 2022 in various regions. They also use recycled materials in their packaging to reducing plastic usage. Still, single-use plastics, even when made from recycled materials, contribute significantly to environmental degredation.

However, Innisfree has faced criticism for greenwashing, particularly regarding misleading packaging claims, such as labeling plastic containers as "paper bottles". Additionally, while the brand promotes natural ingredients, the environmental impact of sourcing and production processes lacks comprehensive transparency.

Non-toxicity

score : Coming soon

Innisfree markets its products as containing naturally derived ingredients from Jeju Island, such as green tea, volcanic clusters, and camellia. The brand avoids certain harmful chemicals, including parabens and mineral oils. However, some products contain synthetic fragrances and preservatives, which may cause irritation for sensitive individuals. The absence of certifications like EWG Verified or COSMOS makes it challenging to fully assess the safety and non-toxicity of all ingredients used.