Brand Rating:

Juice Beauty

Average

6/10

Score 6/10

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

EWG Certified

Leaping Bunny

USDA Organic

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).
See how we rate.

Rated: October 15, 2025
Category: Beauty care
Subcategory: Haircare

Overview:

Sustainability 4.0/10

Non-toxicity 8.0/10

Juice Beauty is a plant-based clean skincare and makeup brand focused on creating toxin-free products.

Highlights

• Non-toxic formulations

• Vegan and Cruelty-free

Sustainability

score : 4.0/10

Packaging

Juice Beauty relies heavily on plastic packaging for nearly all products, there is no information available regarding any incorporation of recycled, recyclable, or biodegradable materials at any stage of production or shipping.

Ingredient Sustainability

Juice Beauty's product selection contains many EWG verified formulations. Their ingredient sourcing is entirely plant-based and vegan, and ingredients are mostly sourced from low impact crops. Palm Oil is sourced from sustainable suppliers associated with the Rainforest Action Network (RAN).

Energy Use and Footprint

There is little information regarding production emissions and reductions.

Waste Management

There is little available information regarding waste mitigation strategies.

Business Model

The brand offers a mostly evergreen collection with occasional seasonal or trend-driven items. There is generally a focus on quality over quantity.

Non-toxicity

score : 8.0/10

Juice Beauty is an exceedingly non-toxic brand, with a large percent of their formulations being EWG Verified. There is minimal inclusion of synthetic ingredients which could potentially cause irritation in those with especially sensitive skin, but these are few and generally considered safe/ non-toxic.