Karoma

rating tier conscious

brand rating & evaluation

Karoma

brand rating & evaluation
overall rating: Conscious
rating tier conscious

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).

See how we rate.


The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

overview

sustainability
6.3 out of 10
non-toxic
7.0 out of 10
social responsibility

about

Karoma is a Lebanese brand offering luxury tanning oil products formulated with plant-based ingredients. 

sustainability

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Sustainability
score:
6.3 out of 10

details:

Packaging

Karoma’s Natural Tanning Oil comes in frosted glass bottles with renewable bamboo caps. Glass is fully recyclable and helps preserve product integrity without leaching chemicals, unlike plastic. 

The frosted glass shields the botanical oils from UV light and heat, prolonging shelf-life naturally.

Karoma avoids single-use plastics in its primary packaging; even the cap is made of bamboo/wood, a fast-growing renewable material. Each bottle is sealed and shipped with minimalist, eco-conscious packaging materials, aligning with the brand’s promise of “elegant, sustainable packaging”

Ingredient Sustainability

All of the oil’s ingredients are naturally derived and renewable in origin. 

The formulation is a blend of plant-based oils and extracts;  specifically sweet almond oil, avocado oil, argan oil, aloe vera, jojoba oil, plus beta-carotene (pro-vitamin A) and a touch of mica mineral for shimmer.

 Using botanical ingredients means they are generally biodegradable in the environment and do not accumulate as pollutants. Karoma also emphasizes that each component was chosen to be free from harsh chemicals or synthetic additives, implying the ingredients are minimally processed and naturally obtained. This focus on botanical oils suggests a lower ecological impact in terms of product use and disposal – for example, any residue of these oils on skin that washes off will biodegrade relatively harmlessly compared to persistent synthetic chemicals.

Energy Use & Carbon Footprint

Overall, Karoma’s tanning oil has a relatively small-scale and local carbon footprint

The brand hasn’t publicized any carbon neutrality or offset measures, so we assume none are in place. The biggest strengths in this category are the local manufacturing (supporting the local economy and avoiding emissions from importing a finished product) and the small-batch process (reducing potential energy overuse and waste). The areas not addressed are the ingredient sourcing and product shipping that could contribute to carbon footprint, but information is lacking. 

There are also no known efforts like using low-carbon packaging (aside from glass being chosen for eco reasons) or optimizing logistics for emissions.

Waste Management

Karoma demonstrates a mindful approach to waste, primarily through its packaging choices and production practices. 

The product packaging generates minimal waste for the consumer: the main container is a sturdy glass bottle and a bamboo cap, both of which are reusable or recyclable. Once the oil is finished, the bottle can enter the recycling stream – glass is widely recyclable in many markets and can be infinitely recycled into new glass products.

 If recycling is not accessible, the bottle could be repurposed by the user. 

The bamboo cap is biodegradable and can be composted or at least will decompose much faster than plastic; at worst, if it has an inner plastic lining, that small piece would be the only non-biodegradable remnant. By using these materials, Karoma significantly reduces the packaging waste footprint compared to conventional cosmetics that often use plastic tubes, laminated labels, and non-recyclable pumps.

In terms of post-consumer waste, one could argue that because this oil doesn’t contain synthetic polymers or microbeads, it doesn’t contribute to the kind of environmental pollution some cosmetics do (e.g. sunscreens with microplastics or rinse-off scrubs with plastic beads that wash down drains). Any oil washed off skin will biodegrade, and mica particles are natural minerals that will settle harmlessly. So the formula is essentially zero-waste in use, nothing persistent is left in the environment.

Business Model

Karoma started with a single hero product and continues to elevate its seasonal brand by offering naturally based products. The tanning oil is a seasonally relevant product, but by promoting it as a year-round moisturizer, Karoma is trying to make it less seasonal and more continuously useful. This is smart from both a business and sustainability perspective: it avoids the product being relevant only for a short “trend season” and encourages customers to get full use out of it across the year. This again differs from a fast beauty trend. 

They also explicitly mention how quality will always come before quantity, and that they want to provide clean, honest products that customers can trust rather than a huge array of offerings.

This demonstrates a business model built on sustainable principles. 

non-toxic

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Non-toxic
score:
7.0 out of 10

details:

Karoma’s Natural Tanning Oil is formulated with non-toxic, skin-friendly ingredients, and the brand intentionally avoids known harmful chemicals. The entire ingredient list is composed of cosmetic-grade plant oils, natural extracts, and minerals that are generally recognized as safe for topical use. The product contains no parabens, phthalates, sulfates, synthetic dyes, or artificial preservatives by design. It is also free from any controversial sunscreen chemicals since it doesn’t include SPF.

Karoma’s product meets a high standard of non-toxicity and “clean” formulation. It aligns with the principles of green beauty where the health of the user is as important as the effectiveness of the product, and indeed their tagline of being “free from harsh chemicals” is well-founded. 

social responsibility

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Social responsibility
score:

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Fair Labor

Karoma’s operations and supply chain touch multiple points where fair labor practices are important: the local labor used in manufacturing in Lebanon, and the upstream labor involved in producing its ingredients and packaging.

By formulating and packaging the tanning oil domestically, the brand supports local employment. This suggests that instead of outsourcing manufacturing to a low-cost factory abroad, they invest in employers from Lebanon.

Looking at upstream sourcing, the ingredients come from various parts of the world, and labor conditions can vary widely. Karoma has not published details about their suppliers or any fair trade certifications.

Animal Welfare

Karoma’s Natural Tanning Oil is clearly positioned as a cruelty-free and vegan product, which covers the major aspects of animal welfare in cosmetics. On their product page and marketing, they proudly display that it is “Cruelty-Free | Vegan” which refers to many different factors: 

  • No animal testing: Cruelty-free means that the product was not tested on animals at any stage of development
  • 100% Vegan: The product contains no animal-derived ingredients, which is good for both ethical and environmental reasons
  • No animal testing in supply chain: A subtle point in cruelty-free is that ideally, even the raw material suppliers haven’t tested on animals.

Animal welfare also extends to environmental impact on wildlife. The use of sustainable plant ingredients instead of any wildlife-related products means the product doesn’t contribute to harming ecosystems that animals rely on. 

Community Engagement

For Karoma, there isn’t much publicly documented in terms of formal community programs or donations. The brand is relatively small and young, and its current focus seems to be on establishing itself and spreading its natural beauty philosophy in the local market.

Karoma’s community and social good efforts are currently centered on its core values of local production and clean beauty. The product does not yet serve as a vehicle for broader community programs beyond that. As the brand grows, integrating more explicit community engagement (like charitable partnerships or environmental initiatives in Lebanon) would enhance this dimension of sustainability.