Packaging
The brand uses recycled and upcycled materials extensively: all packaging is recyclable and made from post-consumer recycled content. the deodorant and sunscreen stick containers are made from recovered ocean plastic. Salt & Stone incorporates Eco Smart biodegradable technology into its plastic packaging, which enables the material to break down much faster in biologically active environments (i.e. landfills) compared to conventional plastic. Other packaging materials include glass and aluminum, used for certain products (e.g. candles in glass jars, lotions or creams in metal tubes), all chosen for their recyclability.
The use of mixed materials (e.g. plastic caps or pump components) could potentially complicate recycling, and the biodegradable plastic claims lack third-party certification or detail – it's unclear under what exact conditions and time frame the “biodegradation in days” occurs, which could be seen as optimistic without further data. Additionally, there is no refill or reuse program in place: customers must dispose of and repurchase containers, meaning circularity is not fully achieved. The brand also does not mention use of compostable or plastic-free packaging alternatives (like paper or bio-based packaging) for most products, so it falls short of truly plastic-free packaging.
Ingredient Sustainability
The formulations leverage botanical ingredients like seaweed, spirulina, kelp, plant oils and herbal extracts, which are generally sustainable to produce (when not wildharvested) and biodegradable after use. The brand explicitly avoids environmentally problematic inputs: it claims to use no pesticides in cultivation of its ingredients. Additionally, Salt & Stone formulators exclude common unsustainable or high-impact ingredients – for example, there are no palm oil or palm-derived surfactants listed.
They also avoid petrochemical-derived substances; notably, no mineral oils, petrolatum, or other petrochemicals are used in products. By focusing on plant-based and ocean-derived actives, the brand taps into ingredients that are generally renewable (algae can be farmed sustainably, and plant oils can be grown annually), provided they are sourced responsibly.
One noteworthy ingredient is ozokerite wax found in the natural deodorant formula. Ozokerite is a mineral wax (akin to microcrystalline wax) that is petroleum-derived. Its inclusion is somewhat at odds with the “no petrochemical” ethos. While used likely as a vegan alternative to beeswax for consistency, ozokerite is a fossil resource and not renewable; its presence suggests a minor sustainability gap.
No third-party certifications (like COSMOS Organic, Fair Trade, or RSPO for any palm derivatives) are cited to substantiate sustainable sourcing. However, given the ingredient profile, the risk of egregiously unsustainable inputs is low. Ingredients such as coconut oil, shea butter, and algae extracts can be very sustainable if sourced well, but they can also have hidden impacts (coconut farming can involve labor issues; wild-harvested algae could harm ecosystems if overdone). The lack of detailed sourcing info leaves some ambiguity.
Energy Use and Footprint
All products are manufactured using renewable energy. The brand partners with facilities powered by solar and hydroelectric power. Additionally, the use of recycled materials (PCR plastic, recycled paper, etc.) in packaging carries a lower carbon footprint than virgin materials, and the brand's focus on local natural ingredients (like California-grown botanicals, if applicable) could also reduce transportation emissions (though specific ingredient sourcing locations aren't disclosed).
However, Salt & Stone has no publicly stated carbon targets or emissions data. There is no evidence of carbon footprint calculations, no carbon offset or neutrality claims, and limited transparency on distribution logistics.
Waste Management
On the production side, the use of recycled and upcycled inputs (like ocean-bound plastic) is a form of pre-consumer waste mitigation – it gives new life to waste materials from other streams. Likewise, by avoiding excess packaging and using durable containers (e.g. sturdy deodorant canisters, glass jars), the brand ensures its packaging waste footprint is inherently lower than that of brands using single-use, virgin plastics.
Being a relatively small company may inherently limit Salt & Stone's waste output (small batches, less overstock, etc.), which the Shifting Gaia framework views favorably.
Business Model
Salt & Stone's business model leans toward sustainable consumption patterns with its stable product line and values-driven marketing, but it hasn't broken away from the standard retail model that ultimately seeks to maximize sales. It's a relatively mindful brand rather than a radically post-consumerist one.