Packaging
The body butter comes in a tin jar with a tin lid which is eco-friendly. The bronzing oil however is in a plastic spray bottle with a plastic pump mechanism. The brand does use some glass (the body mist appears to be in a glass spray bottle with a plastic cap), which is recyclable, but most components (lids, pumps, jars) are virgin plastic. There is no evidence of recycled content or compostable biomaterials in use. No refill or reuse program is offered; every product is sold in its own new container, and the website does not mention any take-back scheme or refill discounts.
Ingredient Sustainability
Sirenetta’s ingredient sourcing and materials show a mix of natural and synthetic components, but lack any transparency or certifications to ensure environmental sustainability. Many core ingredients are naturally derived and renewable. For example, Sirenetta’s formulas use a lot of plant-based oils and butters – coconut oil, olive oil, sweet almond oil, shea butter, avocado oil, etc. These ingredients are biodegradable and come from renewable crops.
Shea butter and cocoa butter, if sourced conventionally, can have sustainability issues (cocoa butter especially is linked to deforestation and unethical labor in West Africa if not Fair Trade/Fair for Life certified). Almond oil likewise has a high water footprint and heavy pesticide use in conventional cultivation. Several synthetic ingredients and processing aids appear in Sirenetta’s formulas, indicating a reliance on petrochemical-derived substances (ceteareth-12 and ceteareth-20, phenoxyethanol and caprylyl glycol). These compounds are typically made from petroleum feedstocks or via energy-intensive chemical processes, and they are not biodegradable in the way natural oils are.
Energy Use & Carbon Footprint
As a small cosmetics producer, the brand has not published any data or commitments regarding manufacturing energy sources, carbon footprint, or climate initiatives. There are no statements about renewable energy usage in production, no carbon-neutral shipping programs, and no carbon offsetting of emissions.
Waste Management
There is no evidence of any circular economy initiatives such as refill programs, package take-back, or recycled material use. Product end-of-life is not addressed by the brand: customers are left to dispose of empty bottles and jars through regular trash or recycling streams. The packaging, as noted, is mostly plastic and glass – theoretically recyclable, but the brand does nothing to facilitate or encourage recycling. Sirenetta’s products are one-and-done items that likely contribute to consumer waste after use.
Business Model
The brand carries a range of products and introduces multiple scent “collections” (e.g. the core Sirenetta line and the “Tropical Dream” line) to entice consumers with variety. This approach can lead to customers buying more products. This indicates a conventional business approach focused on growth and turnover, rather than encouraging customers to buy sparingly.
