The Giving Movement

Packaging

The brand claims that all of its packaging materials are 100% recycled and eco-friendly, even going so far as to have them certified under the Global Recycled Standard (GRS).  Third-party retailers note that TGM’s garments arrive in polybag packaging made from recycled post-consumer waste, reducing the need for virgin plastic.

Material Sustainability

The brand has clearly prioritized fabrics that reduce resource extraction and pollution: recycled polyester, recycled nylon, organic cotton, recycled elastane, bamboo viscose, and even recycled polyurethane are all integrated across their collections. Each material choice is backed by reputable third-party certifications (GRS, GOTS, OEKO-TEX, FSC) to verify sustainability claims. 

Energy Use and Carbon Footprint

The Giving Movement operates with an awareness of its energy consumption and carbon emissions, and it has begun implementing strategies to measure and reduce its carbon footprint. 

One of the brand’s core advantages is its local production model: TGM was “born in the UAE” and keeps its supply chain and manufacturing as local as possible. 

The brand has actively collaborated with climate-tech firm Terrascope to map out and reduce emissions across its entire operations. 

A few insights from the Terrascope partnership was that 87% of TGM’s Scope 3 emissions come from three areas: the use phase of sold products (consumer care like washing/drying at 35%), the production of raw materials and goods (33%), and upstream transport (27%).

Overall, the brand leverages local production (reducing needless transport), uses data-driven approaches to pinpoint emission cuts, and is optimizing its logistics to favor lower-carbon options.

Waste Management

Rather than mass-producing garments in huge quantities, TGM creates collections in limited quantity.

Each piece is even labeled with its number in the series, so customers know how many units were made.

This business model inherently treats clothing more like a curated release than disposable goods, thereby reducing waste at the end of each season.

The brand’s packaging is 100% recycled, turning plastic waste into useful packaging and preventing additional plastic from entering circulation. This reduces packaging waste both upstream and downstream.

Another aspect of waste is product longevity. By focusing on quality materials that last, their fabrics are described as durable, crease-resistant, shape-retaining, TGM encourages customers to use the garments for a long time, delaying them from becoming waste. 

Business Model

The business model of The Giving Movement is built around sustainable and ethical principles, distinguishing it from conventional fast-fashion brands. 

One key aspect is that TGM is a direct-to-consumer brand with an emphasis on quality over quantity. By producing locally and in limited batches, their model inherently resists the typical fast-fashion cycle of endless, cheap new arrivals.

TGM partners with local and international charities like Dubai Cares and Harmony House India, focusing the contributions on providing education, basic needs, and support to children in need. This means every purchase a customer makes directly has a philanthropic impact – a strong differentiator for the brand’s model.

The Giving Movement’s business model is therefore purpose-driven and relatively sustainable. It focuses on local, limited production, high-quality sustainable products, and integrates charitable giving into its revenue model.

All of TGM’s primary fabrics carry certifications that implicitly address chemical safety: OEKO-TEX Standard 100 certification ensures that each fabric (be it recycled polyester, nylon, bamboo viscose, or organic cotton) has been tested for a wide range of harmful substances and found to be free from them.

Their Global Organic Textile Standard certification on using organic cotton is particularly relevant to non-toxicity. GOTS-certified cotton garments avoid the toxic dye fixatives. 

The Giving Movement’s fabrics are screened to be safe: its core textiles carry OEKO-TEX® Standard 100 (free from harmful residues) and, for cotton, GOTS (which also bans toxic dyes/finishes), while recycled polyester/nylon are GRS-certified, adding chemical-management criteria. The brand cites low-impact dyes, avoids harsh finishes (e.g., formaldehyde anti-wrinkle, chlorine bleach) and antimicrobial treatments, and relies on the inherent properties of its fibers (e.g., quick-dry synthetics) rather than chemical add-ons. 

Vegan leather swaps PVC for recycled PU (lower toxicity), and care guidance (cold wash, no tumble-dry) reduces consumer-phase chemical and energy impacts. Overall, garments are skin-safe and compliant with major toxicology standards. 

Fair Labor

The Giving Movement asserts a strong commitment to fair and ethical labor practices, particularly important since it operates its own manufacturing in the UAE. According to the brand, all workers involved in making TGM products are provided fair living wages, reasonable working hours, and safe working conditions.

The company explicitly states that it ensures the legal working age, that all labor is voluntary (no forced labor), and that it allows the right to unionize or collectively bargain. These claims are made by the brand, however, and are not validated through third parties.

Animal Welfare

The Giving Movement is effectively a 100% vegan brand, which makes its stance on animal welfare very strong. All of the brand’s apparel lines (Activewear and Basics included) are made without the use of animal-derived materials. This means no animal fibers or skins are present.

Furthermore, TGM explicitly introduced “the first-ever vegan leather by TGM” in 2022, highlighting that their Pleather is a fully recycled, vegan product. This indicates a proactive attitude towards finding animal-free substitutes that also have a lower environmental impact.

Community Engagement

Community engagement is at the heart of The Giving Movement’s brand identity and operations. TGM not only produces sustainable products but also actively contributes to social causes and involves various communities in its mission. The most direct form of community engagement is through its charitable giving program: with every item sold, the brand donates 15 AED to charity, supporting education and basic needs for underprivileged children.

Beyond monetary donations, The Giving Movement engages with the community through volunteerism and local initiatives. In alignment with the UAE’s “Year of Sustainability 2023”, TGM’s team took part in the Today for Tomorrow Mangrove Project, volunteering to plant mangrove trees in a local nature reserve. TGM’s concept of “Join the Movement” suggests building a community of customers and supporters who are conscious about their fashion choices and their impact. They encourage people to see apparel consumption as a chance to do good.