Overview:

Sustainability 4.0/10
Non-toxicity 7.0/10

Well People is a clean beauty and makeup brand offering over 100 EWG verified beauty products.

Highlights

• Non-toxic formulations

• Vegan and Cruelty-free

• Fair Trade Certified Factory

Sustainability

score : 4.0/10

Packaging

Well People relies heavily on plastic packaging for nearly all products, there is no information available regarding any incorporation of recycled, recyclable, or biodegradable materials at any stage of production or shipping.

Material Sustainability

Well People's product selection contains over 100 EWG verified formulations. Their ingredient sourcing is entirely plant-based and vegan, and ingredients are mostly sourced from low impact crops. The use some synthetic polymers (microplastics) that do not biodegrade and harm aquatic ecosystems upon entering waterways.

Energy Use and Footprint

There is little information regarding production emissions and reductions.

Waste Management

There is little available information regarding waste mitigation strategies.

Business Model

The brand offers a mostly evergreen collection with occasional seasonal or trend-driven items. There is generally a focus on quality over quantity.

Non-toxicity

score : 7.0/10

Well People is an exceedingly non-toxic brand, with a large percent of their formulations being EWG Verified. There is minimal inclusion of synthetic ingredients which could potentially cause irritation in those with especially sensitive skin, but these are few and generally considered safe/ non-toxic.

Social Responsibility

score : 7.7/10

Well People manufactures in a Fair Trade certified factory. They are certified vegan and cruelty free by PETA and Leaping Bunny. There is limited information available about community engagement.

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