Eir Mascara
The Eir Mascara from IDUN Minerals brings Scandinavian simplicity to your lash routine: a buildable, vegan formula infused with highly purified mineral pigments that deliver a genuinely intense black colour without overloading lashes. Developed in cooperation with Swedish researchers and dermatologists, it is formulated for all skin types, including sensitive skin, so the focus stays on performance rather than compromise.
- Wide oval volumizing wand lifts and separates lashes evenly, letting you build from everyday definition to full volume with the same product.
- Carnauba wax and castor seed oil in the formula condition as they coat, supporting lash flexibility rather than stiffness or flaking.
- Tocopheryl acetate (vitamin E) adds a skin-kind layer of antioxidant care directly to the lash line.
- Updated lighter packaging reduces material consumption and lowers carbon emissions during transport, part of IDUN Minerals' ongoing sustainability commitments.
At 13.5 ml, the Eir Mascara is a practical daily choice for anyone who wants clean beauty results backed by transparent ingredients and thoughtful formulation.
Return Window
Returns within 30 days for unused items.
Exchanges
Exchanges for damaged, defective, or incorrect items.
View shipping + refund details
Return Shipping
Customer creates return shipping label upon approval.
Refunds
Processed to original payment method within 10 business days of return approval.
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About the brand
IDUN Minerals
IDUN Minerals is a Swedish beauty brand focused on clean, mineral-based makeup and skincare with a commitment to vegan formulations and sustainable practices.
Highlights
- Mono-material all-PE lip gloss tubes
- No microplastics or PFAS chemicals
- Asthma Allergy Nordic–recommended mineral foundation
- Bio-based Green PE (sugarcane) tubes

