And for Good

Packaging

All product and shipping packaging is designed to be eco-friendly and compostable. Garment labels are made from excess fabric scraps, hang tags from seed paper and recycled local paper, and all tissue paper, stickers, and mailer bags are composed of recycled, biodegradable materials. Paper packaging is 100% recycled (20% post-consumer waste) and certified by FSC, processed chlorine-free and acid-free, while shipping mailers contain 50% post-consumer recycled content.

Ingredient Sustainability

The core fabrics are certified organic or recycled: for example, the company uses GOTS-certified organic cotton as a staple in its shirts and dresses and features 100% organic linen in warm-weather collections like linen shirts, pants, and dresses. High-impact virgin synthetics are largely avoided in favor of natural and circular fibers. Notably, knitwear is made from 100% recycled cashmere, offering the luxury of cashmere while reclaiming fibers from pre-loved garments. Even in insulated outerwear, the brand chooses a natural organic cotton shell with recycled polyester fill, rather than new petrochemical materials

Energy Use and Footprint

Many of the brand’s products are made via low-energy craftsmanship. For instance, And for Good works with handloom weavers in India, a process that “does not require any electricity, causing less of a carbon footprint” than machine weaving. Furthermore, by using recycled fibers (such as recycled cashmere), the company avoids the heavy water and energy inputs of producing virgin textiles.

While the brand does not publicly detail direct renewable energy usage in its supply chain or provide quantified carbon reports, its strategies indicate a conscientious approach to minimizing its climate and energy footprint.

Waste Management

The brand incorporates upcycled fabrics and textile scraps into new products (for instance, repurposing cutting scraps into garment labels). And for Good also addresses post-consumer waste through its innovative RE/GOOD resale program, which allows customers to shop gently worn And for Good pieces. Additionally, the brand creatively salvages unsold or excess inventory via an overdye process. This means old stock or off-season prints are transformed and sold as new styles, avoiding the waste of unsold goods.

Business Model

And for Good’s business model is deliberately structured around slow fashion principles and circular innovation, moving away from the fast-fashion model of endless new consumption. The brand produces seasonless, timeless collections rather than short-lived trends, emphasizing quality over quantity.

Non-toxic inputs are prioritized at every stage. Notably, the brand uses GOTS-certified organic fibers, meaning the cotton and linen are grown without toxic pesticides or fertilizers and processed according to strict chemical restrictions. In manufacturing, And for Good emphasizes the use of natural dyes instead of conventional synthetic dyes that often contain hazardous substances. The company states that its pieces are colored with plant-based or low-impact dyes that are GOTS organic certified and non-toxic, achieving richly hued textiles without toxic azo dyes or heavy metals.

The brand explicitly states that its clothing is made with “fair trade practices that honor both people and the planet.” In practice, this is reflected by And for Good’s collaboration with ethical artisan groups and socially responsible manufacturers. For example, many of the brand’s fabrics (like handloomed cotton and block prints) are produced in India through partnerships that provide meaningful employment and fair wages to craftspeople. The company works with at least two specialized handloom weaving groups: one is a charitable trust supporting women artisans (aimed at making weaving a respected, income-generating career for local women), and another is a non-profit focused on sustaining the handloom craft and its artisan communities.

The brand notably avoids conventional animal products like fur, angora, or exotic leather entirely. In place of traditional leather or suede, And for Good opts for plant-based textiles and recycled fibers. The one animal fiber the company does feature is cashmere, and significantly, it is 100% recycled cashmere.

Externally, its flagship initiative is GoodGive, through which the company commits “a portion of our net proceeds” to “better the world we live in”. Rather than focusing on a single issue, GoodGive supports a diverse array of causes, channeling funds to environmental, social, and community organizations. These include global reforestation (One Tree Planted), ocean conservation (Oceana, Parley for the Oceans), pollinator protection (The Bee Conservancy), as well as social nonprofits like Girls Inc. and She’s The First (which support girls’ education and leadership).