Annmarie

rating tier top choice

Annmarie

brand rating & evaluation
overall rating: Top Choice
rating tier top choice

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).

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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

certifications:

Made Safe
Leaping Bunny

learn more about these certifications*

overview

sustainability
7.8 out of 10
non-toxic
10.0 out of 10
social responsibility

about

Annmarie makes skincare products from ethically wildcrafted ingredients.

Highlights

  • Sustainable packaging
  • Minimal, toxin-free formulations
  • Small, woman-owned business

sustainability

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Sustainability
score:
7.8 out of 10

details:

Packaging

Product containers are primarily Miron violet glass.  Labels are printed on 100% compostable material made from sugarcane waste and use non-toxic inks and adhesives. Outer boxes are made with 80% post-consumer recycled paperboard (the remaining 20% from recycled production scraps) and left uncoated, eliminating the need for virgin paper and plastic laminations. This innovation, achieved in partnership with a wind-powered, carbon-neutral printing company, ensures that no new tree fiber is used for boxes and that printing is done with renewable energy. Plastic remains in pumps and other secondary components.

Ingredient Sustainability

The brand carefully curates organic and wildcrafted botanical ingredients, prioritizing those grown without synthetic fertilizers or pesticides. The brand carefully curates organic and wildcrafted botanical ingredients, prioritizing those grown without synthetic fertilizers or pesticides. By forging direct relationships with farmers and wild-harvesters, and auditing sources for quality and sustainability, they ensure that raw materials are grown and gathered in environmentally responsible ways. The company’s zero-tolerance for GMOs in its supply chain (verified through its MADE SAFE certification) further speaks to sustainable agricultural practices. In sum, the brand’s ingredient palette consists of renewable, plant-based materials and reflects sustainable land-use values.

Energy Use and Footprint


The company’s packaging supplier runs on 100% wind power, eliminating hundreds of tons of CO₂ emissions annually. The printing and box manufacturing facility is carbon-neutral and operates out of a retrofitted energy-efficient building.

Waste Management

The company’s small-batch manufacturing approach helps avoid overproduction and product waste. In summary, Annmarie Skin Care operates with a near zero-waste mindset, from using recycled and compostable materials to promoting reuse.

Business Model

Annmarie Skin Care’s entire business model is built around sustainability, transparency, and conscious consumerism. As an independent, founders-driven company, it has the agility to put values before short-term profits, and this is evident in strategic choices the brand makes.

non-toxic

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Non-toxic
score:
10.0 out of 10

details:

All products are made exclusively with minimally processed ingredients and without any of the usual harmful chemicals found in conventional skincare. The brand holds a MADE SAFE® certification, which involves rigorous third-party screening to ensure that products contain no known carcinogens, endocrine disruptors, reproductive toxins, neurotoxins, or other harmful chemicals.

social responsibility

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Social responsibility
score:

details:

Workers in the company’s U.S. facility benefit from labor laws and a positive, values-driven workplace. Beyond its own staff, Annmarie takes care to source ingredients with social responsibility in mind. The company emphasizes sourcing “with integrity,” explicitly considering workers and wages alongside environmental impact and quality when choosing suppliers. While Annmarie Skin Care does not advertise a formal Fair Trade certification on its ingredients, it does use some Fair for Life certified sources (and/or similar standards) according to a third-party index.

Annmarie is a 100% cruelty-free company: it does not test any of its products or ingredients on animals, a stance validated by its Leaping Bunny certification. The company ensures its honey and beeswax come from True Source Certified suppliers. This certification involves third-party auditing of honey production to ensure purity and traceability, and it implicitly indicates more ethical beekeeping practices.

Annmarie focuses its give-back efforts in four main areas: the global community, local community, political activism, and industry advocacy. In practice, this means the company donates money, products, and employee volunteer time to a variety of causes across these domains.

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