Bisou

rating tier poor

brand rating & evaluation

Bisou

brand rating & evaluation
overall rating: Poor
rating tier poor

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).

See how we rate.


The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

overview

sustainability
2.9 out of 10
non-toxic
5.5 out of 10
social responsibility

about

Bisou is a cosmetics brand offering a curated range of beauty products notably an Instant Lip Pumper, a body lotion, body mist, hair oil, and accessories.

sustainability

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Sustainability
score:
2.9 out of 10

details:

Packaging

Bisou’s packaging shows little to no sustainable innovation.  The products are packaged in conventional plastic containers – for example, the Stellar Body Lotion comes in a plastic pump bottle, and the Instant Lip Pumper is a plastic/metallic pen applicator. There is no indication of recycled or biodegradable materials being used, nor any refill or take-back program. All packaging components (plastic bottles, caps, pump mechanisms) appear to be single-use and not designed for circularity.

Ingredient Sustainability

Bisou’s formulations combine some naturally derived ingredients with synthetic compounds, but there is no transparency about sourcing or environmental footprint of those materials. 

Across at least five product ingredient lists reviewed, the brand uses a mix of botanical extracts/oils and standard cosmetic chemicals. For example, the Bisou Nutrition & Tonus Body Cream (analogous to the Stellar Body Lotion) contains plant-based components like Rosa damascena flower water, shea butter, sweet almond oil, cacao seed butter, ginseng root extract, arginine, etc., which are renewable and biodegradable. This suggests Bisou incorporates botanicals that can be sustainably farmed. However, the formulas also include petrochemical-derived or environmentally persistent ingredients – e.g. phenoxyethanol preservative

Energy Use & Carbon Footprint

Bisou discloses no information about its energy use, manufacturing emissions, or climate impact mitigation. As a small cosmetics brand, Bisou’s production is outsourced (likely to third-party labs or factories), but the company has not published any carbon footprint measurements or reduction initiatives. 

Waste Management

The brand provides no information on manufacturing waste reduction (such as minimizing factory waste or using recycled inputs), and it has no take-back or recycling program for its products’ end-of-life. After use, Bisou’s products (lip gloss pens, plastic lotion bottles, spray bottles, etc.) are simply disposed of by the consumer; none are refillable, and no guidance is given on recycling them. The single-use plastics and mixed materials (e.g. plastic pumps with metal springs) are likely to end up in landfills.  

Business Model

Bisou’s business model leans toward fast-selling consumer beauty rather than a slow, mindful consumption approach. The brand heavily markets “instant results” and runs frequent promotions. The company releases a limited range of products (which is good for focus), but it does not explicitly encourage customers to use less or buy only as needed. There is no emphasis on longevity or multi-functionality beyond the product’s own features.

non-toxic

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Non-toxic
score:
5.5 out of 10

details:

Assessing their ingredients list, we notice that it does not contain parabens, formaldehyde-releasing preservatives, hydroquinone, and triclosan, and the brand favors many naturally derived actives. For example, the Instant Lip Pumper formula uses a natural capsicum (chili) extract for plumping and adds hyaluronic acid and vitamin E for hydration. The body lotion features skin-friendly botanicals like shea butter, almond oil, and rose water. These suggest an intent to avoid harsh toxins and use safer alternatives.

Furthermore, Bisou’s products are cruelty-free and mostly vegan, which often correlates with cleaner formulations. However, several moderate concern ingredients are present: the lip plumper contains Phenoxyethanol as a preservative, which, while accepted in clean beauty circles in low concentrations, is rated as an irritant at higher doses.

social responsibility

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Social responsibility
score:

details:

Fair Labor

There is no mention on its website or materials about factory conditions, worker wages, or oversight of manufacturing. The brand has no fair trade certifications for ingredients (e.g. no Fair Trade shea or vanilla) and no membership in ethical sourcing organizations. There is also no public code of conduct for suppliers. 

Animal Welfare

The brand claims to be cruelty-free, meaning no animal testing is involved in its product development. Bisou’s ingredient lists contain no obvious animal-derived ingredients – for instance, formulas use plant oils and synthetic alternatives instead of animal fats or keratin, and the presence of vegan-friendly ingredients like plant hydrolates and synthetic hyaluronic acid suggests the products are vegan. By avoiding animal ingredients and testing, Bisou aligns with practices expected of higher-tier ethical brands.

Community Engagement

Bisou shows no involvement in community or social initiatives, landing it in the lowest tier for community engagement. The brand does not publicize any charitable giving, partnerships with nonprofits, or environmental/community projects. There are no programs like donations to causes, tree-planting per purchase, or collaboration with local communities for sourcing.