Brand Rating:

Bite

Top Choice

10/10

Score 10/10

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

B Corporation Certified

Climate Neutral Certified

PETA Cruelty-free & Vegan

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).
See how we rate.

Rated: October 15, 2025
Category: Beauty care
Subcategory: Oral Care

Overview:

Sustainability 10.0/10

Non-toxicity 7.0/10

Bite is a sustainability focuses oral care company that makes water-free toothpaste tablets as an alternative to conventional toothpastes.

Highlights

• Carbon-neutral

• B-Corp

• Woman-owned

• Cruelty-free

• Plastic-free packaging

Sustainability

score : 10.0/10

Packaging

Bite's toothpast “bits” are packaged in glass containers with aluminum jars. Other products, like their deodorant or body balm are packaged in refillable metal containers (refills come in paperboard). The brand is completely plastic-free. Shipping packaging is made from fully recyclable cardboard.

Material Sustainability

Bite uses a limited number of low-impact ingredients in their formulations and are certified palm-oil free.

Energy Use and Footprint

Bite measures and offsets all their emissions through partnership with Carbon Fund. The brand is also certified B-Corp, which requires companies to measure, and work to reduce and offset scope 1, 2, and 3 emissions.

Waste Management

Waste management is built into the business model of Bite. Still, there is little available information regarding waste mitigation in production. However, as a certified B-Corp, the brand likely works toward waste reduction in manufacturing.

Business Model

Bite's business model is inherently conducive to slow, mindfu, consumption. Their refill and subscription model allows for a well thought out circular model. They offer a small product line with essentially zero seasonal availability or product churn.

Non-toxicity

score : 7.0/10

Bite's formulations are by and large non-toxic and safe. There are no ingredients that carry toxicity concern, except for the presence of frangrance in their deodorants.