Dr Brite
brand rating & evaluation
Dr Brite
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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
overview
about
Dr. Brite is a women-owned, eco-friendly oral and body care brand that offers clean, non-toxic products formulated with plant-based ingredients. Highlights
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sustainability
details:
Dr. Brite focuses on creating sustainable products using recyclable packaging and avoiding harmful materials like BPA. Their products are shipped using cornstarch-based packing materials, and their operations aim to become zero-waste. They also utilize gray water in their facilities to minimize water consumption.
However, they still have room for improvement, particularly in further expanding their zero-waste initiatives.
non-toxic
details:
Dr. Brite's products are formulated with natural, organic ingredients, and they avoid harsh chemicals like sulfates, parabens, and phthalates. They are EWG-verified, meaning their ingredients are among the safest available. The brand also offers fluoride-free alternatives for oral care and uses non-toxic, biodegradable formulations. This focus on clean, non-toxic ingredients makes them a leader in this category.
social responsibility
details:
Dr. Brite is B Corp certified, which ensures that they meet high social and environmental performance standards. They donate 5% of their revenue to nonprofits supporting housing initiatives and breast cancer awareness. They also provide paid volunteer days for employees, emphasizing their commitment to community involvement.
Though their efforts are commendable, further transparency around labor practices and certifications like Fair Trade would strengthen their score in this area.
