Brand Rating:

Dr Brite

Top Choice

Coming soon

Score Coming soon

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

B Corporation Certified

EWG Certified

PETA Cruelty-free

PETA Cruelty-free & Vegan

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).
See how we rate.

Rated: October 15, 2025
Category: Beauty care
Subcategory: Oral Care

Overview:

Sustainability Coming soon

Non-toxicity Coming soon

Dr. Brite is a women-owned, eco-friendly oral and body care brand that offers clean, non-toxic products formulated with plant-based ingredients.

Highlights

• coming soon!

Sustainability

score : Coming soon

Dr. Brite focuses on creating sustainable products using recyclable packaging and avoiding harmful materials like BPA. Their products are shipped using cornstarch-based packing materials, and their operations aim to become zero-waste. They also utilize gray water in their facilities to minimize water consumption.

However, they still have room for improvement, particularly in further expanding their zero-waste initiatives.

Non-toxicity

score : Coming soon

Dr. Brite's products are formulated with natural, organic ingredients, and they avoid harsh chemicals like sulfates, parabens, and phthalates. They are EWG-verified, meaning their ingredients are among the safest available. The brand also offers fluoride-free alternatives for oral care and uses non-toxic, biodegradable formulations. This focus on clean, non-toxic ingredients makes them a leader in this category.