Cloudy Cosmetics

rating tier poor

brand rating & evaluation

Cloudy Cosmetics

brand rating & evaluation
overall rating: Poor
rating tier poor

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).

See how we rate.


The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

overview

sustainability
3.5 out of 10
non-toxic
5.5 out of 10
social responsibility

about

Cloudy Cosmetics is a Lebanon-based beauty brand selling mostly color cosmetics (lips, face, eyes) and a small set of skincare.

sustainability

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Sustainability
score:
3.5 out of 10

details:

Packaging

Cloudy cosmetic appears to use a mix of rigid containers for some lip products (a rectangular bottle with applicator), likely glass or plastic with a plastic cap/wand, and plastic tubes/closures for items like mascara and balm-format packaging.Cloudy Cosmetics states “Sustainable & Eco‑Friendly Packaging,” but the site content reviewed does not specify packaging materials (glass vs. plastic resin codes), PCR content, recyclability instructions, refill systems, take-back programs, or packaging certifications.

Ingredient Sustainability

The concealer lists mica and both products list mineral colorants (titanium dioxide; iron oxides). 

Mica supply chains in key producing countries have documented risks involving informal mining and unsafe conditions.

Other products like their foundation includes olive fruit oil and macadamia seed oil, but the brand does not provide certifications (organic, regenerative, fair labor) or origin transparency on the product page. We’ve also assessed that there are some potential palm-linked ingredients  (e.g., caprylic/capric triglyceride; some fatty alcohols/esters). These are  frequently manufactured from coconut and/or palm feedstocks depending on supplier. 

Energy and Overall Footprint

Cloudy Cosmetics repeatedly positions itself as made in Lebanon, and the site shows Lebanon-local customer service and a flat Lebanon shipping rate on product pages, suggesting a comparatively localized market footprint relative to highly globalized brands but no measurable footprint reporting or mitigation strategy is disclosed

Waste Management

There is no disclosed evidence of factory waste reduction programs, process circularity, packaging take-back/refill programs, or quantified waste diversion rates. 

The brand’s “sustainable packaging” statement is not accompanied by operational waste mitigation details

Business Model

Cloudy Cosmetics appears to operate as a small-to-mid curated catalog (dozens of products rather than hundreds/thousands), with sets/bundles (e.g., seasonal/holiday “pouch set” and “Valentine’s” bundles) that can either encourage multi-item purchasing or serve as gifting kits. The brand’s messaging emphasizes performance and aesthetics (“Trending Now,” “Top-rated formulas”), but there is no explicit model that structurally enforces slow consumption—such as refills, repairs, return-for-reuse, or strong “buy less” marketing commitments in the reviewed materials.

non-toxic

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Non-toxic
score:
5.5 out of 10

details:

Cloudy provides full ingredient lists for at least two products reviewed (Concealer; Soft Matte Foundation), but multiple other hero products did not display full INCI lists.

The Soft Matte Foundation includes “Fragrance,” which is a common trigger for irritation or allergic sensitization in susceptible users and is a major transparency issue because “fragrance” can represent a complex mixture.


 Cloudy uses many widely permitted cosmetic ingredients, including phenoxyethanol with an established SCCS safety conclusion at regulated concentrations, but also includes fragrance (in at least one core complexion product) and relies heavily on silicones.

social responsibility

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Social responsibility
score:

details:

Fair Labor


Cloudy Cosmetics states products are made in Lebanon and references “supporting local Lebanese artisans,” but does not disclose labor standards, supplier audits, wage policies, workplace safety oversight, or third-party social compliance certifications in the reviewed materials. 

Animal Welfare

Cloudy Cosmetics makes strong animal welfare-adjacent commitments:

  • “Cruelty-Free” and “100% Vegan” are prominent on the homepage. 
  • The brand frames “ethical commitment” as cruelty-free and vegan on product pages. 
  • It also states 10% of profits go to animal shelters (supporting animals beyond product claims). 

However, there is no third-party cruelty-free/vegan certification disclosed (e.g., Leaping Bunny, PETA’s Beauty Without Bunnies, Vegan Society), so the claim cannot be independently verified from the reviewed materials.

Community Engagement


Cloudy Cosmetics presents community engagement primarily through the stated commitment to donate 10% of profits to animal shelters (framed as an ongoing practice). The limitation is that public materials reviewed do not specify recipient organizations, donation totals, impact reporting, or a governance structure for giving.