Elcove

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Elcove

brand rating & evaluation
overall rating: Top Choice
rating tier top choice

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).

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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

certifications:

Leaping Bunny

learn more about these certifications*

overview

sustainability
7.8 out of 10
non-toxic
10.0 out of 10
social responsibility

about

Elcove makes home cleaning products sold in concentrated, biodegradable, refills.

Highlights

  • Refill system
  • Biodegradable packaging
  • Plastic-free
  • Non-toxic formulations

sustainability

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Sustainability
score:
7.8 out of 10

details:

Packaging

All in-house products are packaged with zero single-use plastic: the brand sells lightweight reusable aluminum bottles with foaming pumps in place of disposable plastic dispensers. The soap refills are delivered as concentrated powders in compostable pouches, eliminating traditional plastic bottles entirely. Shipping materials are likewise plastic-free.

Ingredient Sustainability

Elcove’s product formulations rely on primarily plant-based, renewable ingredients, with no petrochemical surfactants or persistent microplastics. Key cleaning agents like Sodium Coco Sulfate and Sodium C14-16 Olefin Sulfonate are derived from coconut oils, avoiding palm oil and petroleum feedstocks. These surfactants are readily biodegradable. Additional ingredients such as Soap Nut Extract, citric acid, and vegetable glycerin are naturally sourced or plant-derived, and even the preservatives used (sodium benzoate and potassium sorbate) are food-grade and used in minimal concentrations. The formulas do include a generic “fragrance,” though the brand notes it contains no California Prop 65 listed toxins.

Energy Use and Footprint


By shipping concentrated powder refills instead of water-filled liquid products, the brand avoids the fuel waste of “shipping water” and bulky packaging. However, beyond the efficiency gains of its product format, Elcove does not publicly report any operational energy use, renewable energy procurement, or greenhouse gas metrics. There is no evidence of carbon offset programs or targets for emissions reduction.

Waste Management

The brand’s refill system and compostable packaging virtually eliminate consumer-packaging waste: users continually reuse the provided aluminum or glass dispenser bottles and simply add new powder refills. Each powder pouch is compostable, meaning that after use it can biodegrade instead of adding to landfill waste. On the manufacturing side, Elcove does not disclose specifics about factory waste management or by-product reuse.

Business Model

Elcove’s business model is fundamentally built around sustainability rather than overconsumption. The company offers a focused product line (hand soap and dish soap) as evergreen necessities, avoiding the trap of fast-paced product churn or frivolous expansion. By selling quality reusable hardware (durable bottles) and concentrated refills, the model incentivizes long-term use and refilling instead of one-off purchases.

non-toxic

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Non-toxic
score:
10.0 out of 10

details:

Elcove’s formulas are notably free of known toxic or hazardous chemicals, focusing on safer alternatives. The ingredient lists contain no parabens, phthalates, chlorine bleach, phosphates, formaldehyde releasers, or other high-concern chemicals often found in conventional cleaners. Instead, the products use mild surfactants derived from coconut (Sodium Coco Sulfate and olefin sulfonate) and natural additives like citric acid and aloe vera, which have low toxicity profiles. Importantly, Elcove has fragrance-free (“Unscented”) options for both its hand soap and dish soap, catering to sensitive users and avoiding fragrance allergens if needed.

social responsibility

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Social responsibility
score:

details:

Elcove provides limited public information regarding labor practices, but some positive indicators exist. The products are manufactured in the USA, which means production is subject to U.S. labor laws.

The brand is certified cruelty-free by the Leaping Bunny Program.

Despite its small size, Elcove engages in notable community and environmental support initiatives. The company states that “every order helps fund forest restoration, wildlife protection, and community support worldwide.”

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