Packaging
Etee's products are consistently packaged without plastic. All orders ship in plastic-free, commercially compostable packaging. Many products (dish soap, hand soap, all-purpose cleaner, etc.) come as highly concentrated “pods” or powders that customers dilute at home, which avoids single-use bottles. These pods are made of hemp, algae and natural waxes and are backyard-compostable.
Ingredient Sustainability
Etee's formulations rely overwhelmingly on renewable, plant-based, or mineral-derived ingredients. They emphasize natural surfactants, oils and extracts, and exclude petrochemical inputs. The dish soap concentrate contains only four cleaning agents (alcohol ethoxylate, polyglucoside, amine oxide, and essential oils) and no artificial foaming agents like SLS or parabens.
They do use a few synthetic additives for stability or performance (e.g. phenoxyethanol preservative in cleansers, TAED bleach activator in laundry, FD&C colorant in bar), but even these are chosen for benign environmental profiles. Importantly, Etee switched to USDA-certified organic beeswax and oils to ensure sustainable sourcing, and all their fabric dyes are GOTS-certified organic (free of heavy metals and AZO dyes).
Energy Use and Footprint
By selling ultra-concentrated products, Etee dramatically cuts transportation emissions. All concentrates are hand-mixed in Toronto (for example, the dish soap and all-purpose cleaner are manufactured locally), which may also limit overseas freight. However, Etee does not publish carbon footprint or emission-offset metrics, so claims of a “low carbon footprint” can't be fully verified externally.
Waste Management
Etee's slow-consumption model (pods, bars, refills) means less disposable waste overall. No take-back program is advertised, but nearly all solid waste from their products is either recyclable or compostable. There is little information available regarding waste management in production.
Business Model
Etee's model is geared toward minimizing consumption and waste. Products are provided as concentrates, bars, and refillable systems rather than disposable items. They sell direct-to-consumer online (US and Canada) with a subscription option. On the other hand, subscription selling and new product launches may drive steady consumption, but not in a disposable fashion. Overall Etee's business practices support low-waste, refillable use with consistent availability.
