Ettitude

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Ettitude

brand rating & evaluation
overall rating: Top Choice
rating tier top choice

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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

certifications:

B Corporation Certified
OEKO TEX Standard 100
COSMOS Organic Certified
Climate Neutral Certified
PETA Cruelty-free & Vegan

learn more about these certifications*

overview

sustainability
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non-toxic
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social responsibility

about

Ettitude, established in 2014 by Phoebe Yu, is an Australian-American company specializing in sustainable bedding, bath, and sleepwear products. Highlights

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sustainability

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Sustainability
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details:

The cornerstone of Ettitude's product line is its patented CleanBamboo® fabric, a lyocell textile derived from sustainably sourced bamboo. This material is produced using a closed-loop system that recycles water and solvents. Compared to conventional cotton, CleanBamboo® uses 500 times less water and emits 52% less carbon dioxide.

Ettitude's manufacturing processes prioritize water conservation and energy efficiency. The closed-loop system employed in producing CleanBamboo® fabric minimizes water usage and ensures that 98% of the water and solvents are reused. This approach conserves vital resources and reduces the release of harmful chemicals into the environment.

Ettitude publishes comprehensive impact reports. These reports detail the company's environmental footprint, including metrics on water savings, carbon emissions, and material sourcing. By openly sharing this information, Ettitude holds itself accountable and encourages continuous improvement.

non-toxic

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Non-toxic
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details:

Ettitude ensures that its products are free from harmful chemicals. Their dual OEKO-TEX Standard 100 and ECOCERT Organic Certification attests to this. The CleanBamboo® fiber holds the ECOCERT certification, verifying that the bamboo feedstock is grown organically without pesticides or fertilizers.

social responsibility

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Social responsibility
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The company maintains a 100% traceable supply chain and ensures that all manufacturing partners adhere to fair labor practices and provide safe working conditions. This commitment is reinforced by Ettitude's status as a Certified B Corporation.

Ettitude participates in programs like 1% for the Planet, donating a portion of sales to environmental causes. Additionally, the brand has introduced a secondhand service, allowing customers to trade in or purchase pre-loved Ettitude items, which helps promotes circularity and community involvement.