Freedom Deo

Packaging

The brand introduced plastic-free paperboard “twist-up” tubes for its deodorants, replacing conventional plastic sticks. These paper tubes are 100% recyclable and sourced from sustainably managed forests (FSC-certified). The deodorant wipes come in individually wrapped in FSC-certified paper, with the wipe material itself made of biodegradable bamboo pulp. However, the brand continues to offer an “Original” plastic stick option alongside the paper tubes, and there is no refill system in place.

Ingredient Sustainability

Freedom's formulations are overwhelmingly plant-based, renewable, and biodegradable. Core ingredients like coconut oil, shea butter, arrowroot, and essential oils are naturally sourced and break down benignly in the environment. The deodorant sticks and body wipes contain no petrochemical polymers or microplastics. They rely on botanical waxes, clays, and starches that won't persist as pollutants. Many ingredients are noted as organic or natural by the company (e.g. organic coconut oil).

One area for improvement is the use of certain synthetics in the makeup wipes (e.g. ceteareth compounds, phenoxyethanol). While these are common safe cosmetic ingredients, they are fossil-derived and not biodegradable in the same way natural oils are. Additionally, if any palm-derived ingredients are used (e.g. Cetearyl compounds), there's no indication of RSPO-certified sustainable sourcing. Despite these minor caveats, Freedom avoids environmentally problematic substances (no silicones, no non-biodegradable microbeads, etc.) and favors ingredients with a low environmental footprint.

Energy Use and Footprint

Freedom Deo provides minimal public information about its manufacturing energy use or carbon footprint. The company has referenced a “climate pledge” and emphasizes caring for the planet, but no concrete data or targets on greenhouse gas emissions, renewable energy use, or production facility efficiency are disclosed.

Freedom is a small, independent brand (based in the USA and women-owned), which likely means a smaller overall footprint than large mass-produced brands. Its distribution includes online sales and third-party retailers, but there's no mention of carbon-neutral shipping or offsets.

Waste Management

Aside from packaging, Freedom Deo provides little information on waste reduction in its production and operations. The brand does not publicly detail its manufacturing processes, so it's unclear if they implement waste reduction, recycling, or water conservation at their facilities. There are no statements about factory waste diversion rates or initiatives to minimize production scrap.

Business Model

Freedom Deo's business model shows some alignment with mindful consumption, but also areas typical of a growing retail brand. On one hand, Freedom's product line is focused and purposeful. On the other hand, Freedom does employ typical sales strategies like bundles and subscriptions.

Freedom Deo's products are formulated to be safe for human use, with a strong avoidance of controversial chemicals. Across the sampled products, no parabens, phthalates, formaldehyde donors, or sulfates are present. Notably, Freedom's signature deodorant formula was awarded EWG Verified status. The brand emphasizes being “100% Aluminum-Free, Paraben-Free” and using no “harmful ingredients.” Instead of synthetic fragrance, Freedom uses essential oil blends for scent.

Freedom provides little transparency about its supply chain or labor practices. The brand does not publish information on how raw materials are sourced (for example, whether coconut oil or shea butter are fair trade or from ethically vetted suppliers). There is no mention of audits or certifications related to labor

Freedom Deo upholds strong animal welfare standards. All its products are cruelty-free, with the company officially certified by Leaping Bunny.

Community giving and social impact are central to Freedom Deo's identity. The company was founded by a breast cancer survivor and from the outset has woven philanthropy into its mission. Freedom proudly states that with every purchase, a portion is donated to cancer-related charities. Over the years, they have consistently supported organizations such as the Tyler Robinson Foundation, American Cancer Society, Nevada Childhood Cancer Foundation, and The Caring Place.