Izil Beauty

Packaging

The brand uses sturdy jars, bottles, and tubes. For an overall look at their products, we notice that the Ghassoul Clay Body Mask comes in a recyclable plastic jar, and the Nutricare Shampoo comes in a PET bottle, both materials that can enter standard recycling streams. 

Some products (especially oils/serums) are housed in glass for better preservation. 

Overall, Izil’s packaging is recyclable and fairly standard for clean beauty. 

Ingredient Sustainability

Izil emphasizes natural, plant-derived ingredients. Their website emphasizes the use of “special blends of Moroccan organic plant extracts, herbs and essential oils of supreme quality” 

The brand uses argan oil, prickly pear seed oil, olive and almond oils, ghassoul clay, and aloe vera. These are the primary ingredients used across their products that are generally biodegradable. By formulating with such regionally sourced botanicals and oils, Izil reduces reliance on petrochemicals and environmentally intensive synthetics.

A number of Izil products are certified under the COSMOS organic/natural standard. This certification confirms that they contain mostly organic ingredients. These certifications ensure sustainable agricultural practices (no synthetic pesticides or GMOs, and protection of soil health) and also limit ingredients to those with lower environmental impact.

Palm oil derivatives are minimal (cetyl alcohol and sorbitan olivate are present, which can be palm-derived, but likely sourced from sustainable alternatives like coconut or olive – the COSMOS standard would require any palm sources to be RSPO-certified or similar).

Energy Use & Carbon Footprint

Izil’s carbon footprint and energy practices are not well-publicized. The brand’s production moved in 2019 to its own UAE-based manufacturing facility and laboratory. This local production likely improves efficiency and oversight, but the UAE’s energy grid is still largely fossil-fuel powered.

Despite these, Izil has not announced a carbon-neutral goal or published a sustainability report detailing its GHG emissions. There’s no indication of participation in carbon offset programs or sustainable energy initiatives at this time. Thus, energy use and carbon management appear to be standard, with efficiency gains from vertical integration but no extraordinary measures beyond compliance.

Waste Management

Izil’s waste management practices are moderately sustainable, focusing mostly on product-level waste reduction rather than systemic programs. Because the brand emphasizes natural ingredients, its formulas are biodegradable and do not introduce persistent pollutants into waterways

In terms of manufacturing waste, Izil’s in-house production allows it to control processes and likely minimize waste during batching. 

Overall, Izil’s formulas biodegrade and their packaging can be recycled, preventing long-term waste. To improve further, the brand could implement take-back recycling partnerships or launch refillable versions of its bestsellers, moving toward a more circular model.

Business Model

As a brand inspired by slow, ancestral beauty rituals, Izil inherently promotes a “slow beauty” philosophy – encouraging customers to adopt ritualistic self-care rather than fast-paced consumption. This is reflected in curated routines (e.g. the Hammam ritual set) 

From an operational standpoint, Izil has built a vertically integrated model. Mouna Abbassy established an in-house R&D lab and manufacturing unit in the UAE, which means the company controls formulation, testing, and production. 

Overall, Izil’s business model is strongly aligned with sustainability principles: it is built on transparency, cultural respect, fair employment, and high-quality natural products, rather than the typical volume-driven, margin-at-all-costs approach.

Izil Beauty’s formulations are firmly in the “clean beauty” category, exhibiting a high standard of ingredient safety and non-toxicity. 

Across the five representative product ingredient lists we analyzed (spanning skincare, haircare, and body care), there were no red-flag toxins, carcinogens, or heavily controversial chemicals detected. 

The brand explicitly states that its products are “free from harmful chemicals, synthetic preservatives and parabens.” The brand uses NO Parabens, Sulfates, Phthalates or Synthetic Fragrances, Mineral Oils or Petrochemicals, and only include Safe Active Ingredients such as hyaluronic acid, vitamin E (tocopherol), panthenol, and plant extracts. 

Izil Beauty’s ingredient safety profile is exemplary. The brand avoids known toxins, carcinogens, and endocrine disruptors, opting for natural and safe synthetic ingredients with excellent safety records.

Fair Labor

The brand’s supply chain begins in rural Morocco with the production of argan oil and other raw materials. This work is predominantly done by Berber women’s cooperatives, which Izil supports through ethical sourcing relationships.

Mouna Abbassy, founder of the brand,  has publicly credited “all Berber women working with me and handling [the] rare and precious resource” of argan oil for the brand’s success. This acknowledgment indicates that Izil likely pays fair prices for argan kernels and invests in these communities, ensuring the women earn a sustainable livelihood. 

Izil demonstrates exemplary fair labor practices by uplifting its supply chain workers and providing decent work in its own operations. By channeling economic opportunities to the communities that inspired its products, the brand ensures that the people behind the ingredients share in the brand’s success.

Animal Welfare

Izil Beauty upholds solid animal welfare principles, aligning with the cruelty-free movement in cosmetics. Although not explicitly emblazoned with a PETA or Leaping Bunny certification in available materials, the brand operates in jurisdictions (UAE, EU, UK) where animal testing for cosmetics is banned or heavily restricted.

 Izil confirms that it “never tests products or ingredients on animals” and is “proudly cruelty-free. All evidence suggests that from formulation to final product, no animal testing is involved – instead, Izil relies on safe ingredients and likely human volunteer testing or lab alternatives to ensure product safety.

Community Engagement

Founder Mouna Abbassy has framed Izil as more than a commercial enterprise – it is a cultural bridge and a platform for positive change. Through Izil, she “shares the magic of Moroccan rituals, crafting transformative experiences that empower women and honor the beauty of their heritage.”

In essence, Izil’s community engagement is robust and authentic. It engages consumers worldwide in a dialogue about sustainable beauty, engages source communities by valuing their contributions, and engages local communities by creating jobs and shared experiences.