Packaging
In media, the founder stressed that making packaging sustainable was “crucial, and all products are said to be “packaged sustainably”. In practice, the cosmetics are in standard formats: tubes for lip glosses, compacts/palettes for powders.
Refillability or circular programs are absent. The products (lip glosses, tints, palettes) are one-time use containers with no refill pans or return schemes. Packaging appears to be primarily plastic (for gloss and tint tubes) and possibly cardboard/paper for the eyeshadow palette (common in eco-conscious palettes, though not confirmed by the brand).
Ingredient Sustainability
Ingredient sourcing and environmental impact of Mraya’s formulas show a mix of plant-derived materials and synthetic compounds. The brand emphasizes plant-based ingredients; “products are made from plant derivatives,”which is evident in the inclusion of botanical oils and waxes. The Lip Veil balm contains Candelilla wax, castor seed oil, sweet almond oil, shea butter, cocoa butter, and coconut oil all renewable and biodegradable resources.
The formulas also use lab-derived functional ingredients that can reduce environmental and ethical issues. Notably, the History Eyeshadow Palette includes Synthetic Fluorphlogopite (lab-made mica) alongside natural mica.
However, many formula components rely on petrochemicals or non-renewable minerals. The Velvet Tint Multi-Use and Pure Shine Lip Gloss formulas contain significant synthetic content: e.g. Dimethicone and Vinyl Dimethicone Crosspolymer (silicones), Polybutene (petroleum-derived polymer), and Petrolatum in the eyeshadow palette. These ingredients are not biodegradable and originate from non-renewable resources (petroleum). The Lip Gloss base is a blend of synthetic esters (Diisostearyl Malate, Tridecyl Trimellitate, Isononyl Isononanoate) and polymeric gloss agents, which, while effective for performance, carry a higher environmental footprint in production and do not break down easily in the environment.
Energy Footprint
Mraya Beauty provides no public data on carbon emissions, energy use, or climate initiatives, which is typical for a small indie brand but limits transparency. The products are manufactured in China and then distributed to Gulf countries, the UK, US. This global supply chain implies a notable transportation footprint. There is no indication that the brand offsets carbon or uses renewable energy.
One mitigating factor is the small scale of operations. As a boutique brand, Mraya likely produces in relatively small batches and avoids the massive surplus inventories associated with “fast beauty” giants. A smaller volume production inherently means a smaller absolute footprint.
Waste Mitigation
Mraya’s public information does not highlight any specific waste reduction or circularity initiatives in manufacturing or post-consumer stages. Product packaging is one-and-done; there are no refill packs, returnable containers, or recycling programs offered. The brand does emphasize that its packaging is sustainable - likely meaning recyclable materials and avoiding excess. For example, using cardboard in palette construction or minimal plastic in component design would make the packaging more easily recyclable, though the brand hasn’t explicitly confirmed material choices.
On the production side, there’s no information on how the factory handles waste. Given products are made in a third-party facility, we don’t know if they employ waste water treatment, recycling of factory scraps. Mraya has not mentioned any upcycling of materials or use of recycled content in products. The inclusion of synthetic fluorphlogopite (synthetic mica) could be seen as a way to avoid the waste and by-products of natural mica mining, indirectly mitigating environmental harm. But conversely, using non-biodegradable synthetics (e.g. polybutene, plastics) eventually contributes to landfill or microplastic pollution if not disposed of properly.
Business Model
Mraya Beauty’s business model leans toward slow, mindful consumption. The brand launched with a very curated product line: currently only a handful of multi-purpose products. This restrained catalog suggests Mraya is not following a fast-fashion beauty approach of constant new launches.
Mraya’s model supports slower consumption: a consumer can build a full look with just a few Mraya products, and the brand isn’t encouraging constant replacement beyond what’s needed.
