Packaging
Soin De Coco’s packaging shows some sustainable intent but remains largely conventional. Most products are housed in plastic bottles, tubes, or jars (e.g. shampoos and lotions in 150–500 mL plastic containers). The brand does not explicitly report using recycled plastic or biodegradable materials for its bottles, and plastic is still prevalent across the line.
One notable initiative is the CocoCurl™ detangling brush made from an “eco-friendly wheat straw material”, which replaces some plastic with agricultural waste fiber. This is a positive step toward reducing virgin plastic. However, aside from the wheat straw brush, other packaging components (pump bottles with built-in silicone brushes for cleansers, standard caps, etc.) are standard and likely made of virgin plastic and silicone.
Ingredient Sustainability
Soin De Coco’s formulations combine many natural, renewable ingredients with a number of synthetics, yielding a mixed sustainability profile.
Across the product range, there is high usage of sustainably sourced plant oils such as coconut oil, argan oil, jojoba oil, rosemary oil, and shea butter. These ingredients can be very sustainable when sourced responsibly. For example, jojoba and aloe vera (used in some skin products) are drought-tolerant crops with minimal resource needs. Shea and argan are often wild-harvested by women’s cooperatives in Africa, potentially supporting local communities and biodiversity. However, the brand has not disclosed specific sourcing certifications for these.
Energy Use & Carbon Footprint
There is no publicly available evidence that Soin De Coco measures or actively reduces its carbon footprint. The brand does not publish any carbon or energy data. The supply chain likely involves importing raw ingredients (coconut oil, shea butter, etc. are not native to Lebanon), which incurs transport emissions.
Waste Management
Soin De Coco does not advertise any waste reduction or circularity initiatives. There is no evidence of a take-back or recycling program for its packaging. Once customers finish a product, they are left to dispose of bottles and jars through local recycling if available – the brand does not provide guidance on how to recycle or reuse containers.
Business Model
Soin De Coco’s business model leans toward traditional product retail with some tendencies that encourage ongoing consumption. On one hand, the brand focuses on hair and skin “routines”, selling sets and bundles for specific needs. However, there are also signs of a fast-paced marketing approach: seasonal promotions (e.g. Valentine’s Day specials, Summer collections), frequent sales/discounts, and a loyalty program.
