350+ Brands Rated
78 Available to Shop
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discover top-rated sustainable brands

brands we carry have been featured in:

Forbes
Vogue
Harper's Bazaar
Town & Country
Marie Claire

how our ratings work

step one : research

We collect publicly available data and reports, ingredient lists, and third-party certification information. Transparency is a critical factor in our scoring, and the availability of information weighs on our final assessments.

step two : evaluation

We score brands across three comprehensive rubrics covering (1) sustainable practices, (2) non-toxicity of ingredients and/or materials, and (3) social responsibility and fair labor.

step three : calculation

We calculate individual scores for our rubrics, weigh them separately, and then combine them to create a final, overall sustainability score. Using this number, we place brands on one of five tiers.

what our ratings mean:

Our Rating Scale

Avoid

Avoid

Score 1–2

Brands in this category demonstrate total disregard for sustainability and ethical practices. They contribute actively to degrading the environment and distribute products that are dangerous for consumers.

Poor

Poor

Score 3–4

Brands in this category may implement some sustainable measures or practices, but these are largely inadequate. They have not gone far enough in reducing their impact or safeguarding the health of consumers.

Average

Average

Score 5–6

Brands in this category have begun making meaningful strides toward sustainability but lack the commitment needed to meaningfully reduce impact. These brands have done some work but are still beneath the threshold for recommendation.

Conscious

Conscious

Score 7–8

Brands in this category demonstrate a strong commitment to sustainability; they have implemented meaningful measures to safeguard the health of people and the planet. They meet our requirements for product recommendation.

Top Choice

Top Choice

Score 9–10

Brands in this category have excelled in minimizing their impact and providing safe products for consumers. They've implemented robust and comprehensive action to ensure maximum sustainability and set an example for their industries.

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conscious consumption

a deliberate fight against influence.
an act of solidarity with future generations.
buying less, buying better.

Earth

Promoting conscious consumption habits that align with environmental sustainability and regeneration; educating our community on the threats posed by overconsumption

Mind

Encouraging and inspiring each other to live slower, more intentional lives; to cut through the noise that reduces us to consumers without agency.

Body

Understanding and fighting against industries that put profit before our health and sanctity of our bodies.