Avoid
Score 1–2
Brands in this category demonstrate total disregard for sustainability and ethical practices. They contribute actively to degrading the environment and distribute products that are dangerous for consumers.
our marketplace standards
Shifting Gaia’s marketplace is powered by a proprietary evaluation platform. Every brand and product listed meets structured sustainability criteria to ensure trust, accountability, and measurable impact.
Our standards cover sustainability, ingredient non-toxicity, social responsibility, and transparency. Only brands that receive a combined, final score of Conscious or Top Choice in our rigorous evaluation system are available to shop in our curated ecosystem.
Our Rating Scale
Poor
Score 3–4
Brands in this category may implement some sustainable measures or practices, but these are largely inadequate. They have not gone far enough in reducing their impact or safeguarding the health of consumers.
Average
Score 5–6
Brands in this category have begun making meaningful strides toward sustainability but lack the commitment needed to meaningfully reduce impact. These brands have done some work but are still beneath the threshold for recommendation.
Conscious
Score 7–8
Brands in this category demonstrate a strong commitment to sustainability; they have implemented meaningful measures to safeguard the health of people and the planet. They meet our requirements for product recommendation.
Top Choice
Score 9–10
Brands in this category have excelled in minimizing their impact and providing safe products for consumers. They've implemented robust and comprehensive action to ensure maximum sustainability and set an example for their industries.
