Gud Life

rating tier conscious

Gud Life

brand rating & evaluation
overall rating: Conscious
rating tier conscious

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).

See how we rate.


The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

certifications:

Leaping Bunny

learn more about these certifications*

overview

sustainability
7.0 out of 10
non-toxic
10.0 out of 10
social responsibility

about

Good Life Co. is a sustainable and clean personal care brand that currently makes one product: their tinted mineral sunscreen. Highlights

• Sustainable ingredient sourcing

• Non-toxic

• 1% for the planet member

sustainability

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Sustainability
score:
7.0 out of 10

details:

Packaging

Gud Life Co. packages their tinted mineral sunscreen in glass containers with a bamboo lid. Inside they seal the product with a removable aluminum seal. Aluminum and glass are both forever recyclables.

Ingredient Sustainability

Gud Life Co.'s tinted mineral sunscreen uses mostly low-impact, plant-based ingredients in its formulation. The only ingredient of potential concern is frankincense oil, which Gud Life Co claims is sourced sustainably/ ethically. The brand is 100% palm oil-free. The sunscreen uses non-nano zinc oxide as the active ingredient, which is reef-safe.

Energy Use and Footprint

There is very little information available regarding the overall energy use and footprint of the brand.

Waste Management

There is very little information available regarding the brand's waste management practices.

Business Model

Gud Life Co. exemplifies a slower, limited business approach. Currently, they sell only one evergreen product with zero churn or seasonal items.

non-toxic

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Non-toxic
score:
10.0 out of 10

details:

The only ingredients that might be of concern to especially sensitive individuals are the essential oils used in the tinted mineral sunscreen, and these only apply to those with specific allergies. The formulation is otherwise entirely non-toxic.

social responsibility

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Social responsibility
score:

details:

There is no information available regarding fair labor practices by the brand.

Gud Life Co. is certified cruelty-free by Leaping Bunny.

The brand is a 1% for the Planet member.