About the brand

IDUN Minerals

IDUN Minerals is a Swedish beauty brand focused on clean, mineral-based makeup and skincare with a commitment to vegan formulations and sustainable practices.

Highlights

  • Mono-material all-PE lip gloss tubes
  • No microplastics or PFAS chemicals
  • Asthma Allergy Nordic–recommended mineral foundation
  • Bio-based Green PE (sugarcane) tubes

Certifications

Leaping Bunny

PETA Cruelty-free

PETA Cruelty-free & Vegan