Brand Rating:

Abel Odor

Top Choice

10/10

Score 10/10

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

FSC Certified

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).
See how we rate.

Rated: October 15, 2025
Category: Beauty care
Subcategory: Fragrance

Overview:

Sustainability 8.0/10

Non-toxicity 10.0/10

Abel Odor is a New Zealand based perfume brand that creates a set number of 100% plant based scents with heavy emphasis on sustainable practices.

Highlights

• 100% plant based, synthetic-free perfumes

• Sustainable and compostable packaging

• ‘One in, one out' policy

• Innovative use of sustainable biotech

Sustainability

score : 8.0/10

Packaging

Abel Odor perfumes are packaged in glass and FSC certified compostable packaging. The brand only prins using vegetable dyes and soy ink on packaging. Their perfume caps are home compostable and made from Vivomer, a biodegradable plastic alternative.

Ingredient Sustainability

All Abel Odor perfumes are 100% plant derived and biodegradable. They are fully transparent about the ingredients used in makint their scents. The absence of environmentally harmful ingredients and preservatives makes the brand's perfumes more sustainable than most industry competitors, however the exact sourcing details for potentially high-impact crops is not readily available. Country of origin is given for each ingredient, however this isn't sufficient for gauging full sustainability profiles. They source many ingredients, like their sandalwood, which is endangered due to overharvesting, from certified sustainable plantations.

Energy Use and Footprint

Abel Odor is based in New Zealand and has achieved 100% carbon neutral shipping for all orders in New Zealand. Orders elsewhere lag somewhat behind, with 60% carbon neutral shipping for European orders, for example. There is little other information available regarding production emissions or mitigation strategies.

Waste Management

There is little information available regarding waste management in production.

Business Model

Abel Odor produces new scents, which means there is a steady product churn. However, they have a ‘one in, one out' policy, meaning when they introduce a new scent to their collection, they remove an existing perfume from production. This is an excellent practice for mindful spending and prioritizing quality over quantity.

Non-toxicity

score : 10.0/10

Abel Odor does not use synthetic ingredients or scents in their perfumes. To be clear, the brand does utilize biotech, meaning they produce fragrance notes in a laboratory setting through fermenting living organisms (plant sugars, bacteria, fungi, and yeasts). Importantly, no ingredients are fossil fuel derived. Their formulations are exceedingly toxin-free.

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