Brand Rating:

Be You Organics

Top Choice

10/10

Score 10/10

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Rated: October 15, 2025
Category: Beauty care
Subcategory: Skincare

Overview:

Sustainability 8.0/10

Non-toxicity 10.0/10

Be You Organics is a small, non-toxic and sustainable skincare and makeup brand.

Highlights

• Plastic-free packaging

• Sustainable ingredient sourcing

• 100% non-toxic formulations

• Small, women-owned business

Sustainability

score : 8.0/10

Packaging

Be You Organics uses entirely plastic-free packaging. All products are packaged in 100% PCR materials and come in either glass and aluminum (forever recyclables), or compostable paper packaging. Shipping boxes are biodegradable and shipping labels are recyclable.

Material Sustainability

Be You Organics uses carefully selected, minimal, and foodgrade ingredients in their beauty products. All of the ingredients sourced are from highly sustainable, low impact crops, except for minor exceptions like cocoa-powder, which can be unsustainable if not sourced properly. Be You Organics sources certified organic cocoa-powder for their formulations.

Energy Use and Footprint

There is little available information regarding production and overall emissions across the supply chain. The company produces their line in small batches, which naturally lends itself toward lower emissions, though exact details remain unclear.

Waste Management

There is little available information regarding waste mitigation strategies in production, though the brand does not use any water in their forumations, which helps to reduce overall water consumption in production.

Business Model

The brand's business model is incredibly slow, as they offer just a handful of products in total. These products are evergreen with minimal (essentially zero) churn and no seasonal, trend-driven, or limited edition products.

Non-toxicity

score : 10.0/10

Be You Organics excels in including only non-toxic ingredients. They never use alcohol, fragrances, parabens, sulfates, synthetic or artificial ingredients. Their Mineral Foundation is more like conventional makeup as it contains iron oxides and micas, but they do offer an organic face powder free from those ingredients. They use zinc oxide instead of chemical sunscreens (like oxybenzone) for their SPF lipbalm.